Author: Dan Morris

  • Keywords for clients

    Your keywords are the keys to the kingdom. The keywords dictate who comes to your site. If you can bring the right people, you’ll end up with the right people on your list. Take a look at the testimonials you (or your client) have received. Which kind of groups have really appreciated your message? Which…

  • Facebook Isn’t for You Is It?

    When you want a Facebook Page –  that’s when you shouldn’t create one. There is nothing strategic about “wanting”.  From a business standpoint, Facebook is a tool no less or more useful than is a hammer for a handyman. If you’ve spent anytime trying to figure out what you’re going to do with your Facebook page – you’ve thought…

  • Great Call to Action

    Infomercials are just horrible aren’t they? It’s OK, you can agree. I’ve spent the last 6 years in the infomercial business and am quite aware of all the crappines. But I can tell you thing for sure – there is an equation that makes an infomercial successful. And little strategic tweaks can get you there every time. The most…

  • The 10 Best Places to Get Links

    That’s a bold claim, isn’t it?  What are the 10 best places to get links to your site?  The problem answering it is I can really only give you the 10 Best Places for YOUR site, not everyone’s. Can you imagine 10 places that both an Astrology Teacher and an Apricot Farmer could stand together…

  • The About Me Section

    I got asked today what a person should write in the About Me section of their site. Interesting to me that this question was asked. First of all you have to decide WHY you want a section called About Me. What is the point of that page on your site? If you answer “because everyone…

  • Social Proof

    I was wondering what I was going to write about this week. Some weeks there is no Eureka! moment to draw inspiration from. But other weeks I’ll get 11 ideas without effort. This week, like many, started from the blink of an eye. I was thumbing through a magazine and almost whizzed by a page about…

  • Ways to Generate Revenue

    I was working with a client this week on getting their site concept down and putting together their keyword theme map and site structure (which is one my services, by the way), when they asked about revenue generation.

  • Carrie Wilkerson’s Matrix

    So, I got to hang out with Carrie Wilkerson recently. I hadn’t met her before and was real excited. She came to Nashville as part of her Radical Results tour. Anyway, the goal of her trip was to teach radical results strategy, which I love. What I don’t like are lessons on zen thinking, time…

  • Website Conversions

    I got a chance to chat with Sue Painter (https://confidentmarketer.com) recently about increasing web conversions.It was a great conversation – to which much was discussed. And before I get any further you should know that you can listen to that recording here:https://freeweeklymastermind.com/webinars But let me get to the meat of it. The bottom line is…

  • Duplicate Content

    I got a question today from last week’s “repurposing” email about duplicate content. Here was the question: “In the olden days, you didn’t want to repeat content verbatim on more than one web site because it diluted your rankings. I know this to be true because at a former job, we had three web sites,…