Yet another factor that is critical to any businesses online (or offline for that matter) success is tracking. You really need to keep track of where your leads and traffic come from so you can replicate and scale any success you have.
To be really effective, tracking should be a big part of every business decision you make. For instance leasing billboard space is great, but unless you can track the business that comes from that billboard – you’re really performing a branding activity. And most of the time, the ROI of branding can not be tracked. (more…)