Tracking: A Key To Success

ANalyticsYet another factor that is critical to any businesses online (or offline for that matter) success is tracking. You really need to keep track of where your leads and traffic come from so you can replicate and scale any success you have.

To be really effective, tracking should be a big part of every business decision you make. For instance leasing billboard space is great, but unless you can track the business that comes from that billboard – you’re really performing a branding activity. And most of the time, the ROI of branding can not be tracked. (more…)

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The About Me Section

consumer-buying-processI got asked today what a person should write in the About Me section of their site. Interesting to me that this question was asked.

First of all you have to decide WHY you want a section called About Me. What is the point of that page on your site?

If you answer “because everyone else has one” then we’ve got more talking to do. But if you can truly answer that question – write the answer down and make it your About Me section. (more…)

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Website Conversions

544853_question_markI got a chance to chat with Sue Painter ( recently about increasing web
conversions.It was a great conversation – to which much was discussed. And before I get any further you should know that you can listen to that recording here:

But let me get to the meat of it. The bottom line is this: If you want to convert more window shoppers to customers you have to combine logic and art. (more…)

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Website Design Success Factors

yay-7238976This week a local business asked me some questions about changing their site to add some “popular” features. This was my reply:

“Lots of sites have lots of cool features, but that doesn’t mean those features are going to help you make money. Just because lots of sites do it isn’t a good reason. It’s like putting pink flamingos in your front yard because lots of people do it.

Your website should be a tool, that’s it. It’s one of the tools at your disposal that you should be using to create revenue for your business. The question you should be asking yourself and your clients is “how can I make this a better tool?” (more…)

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The 2nd Set of Eyes

2nd set of eyes


I got an unbelievable testimonial yesterday. I reviewed a business plan for a friend because it really just sounded fun. Plus after meeting with small business after small business, I’ve learned that not everyone thinks the way I do. Here’s what he sent:

“Dan –

I was only expecting a one or two sentence response.  The response you did give was unbelievable.  That was probably the most thought provoking and on target coaching I’ve received in 15-years (even from my home office). This really shows your business prowess. Thank you, I’ll be busy for awhile going through your comments point-by-point. Thanks again.” (more…)

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