Dan Morris – Page 37 – Audience Industries

The 2nd Set of Eyes

Post author:Dan Morris
Post published:August 13, 2013
Post category:Analyze your own Site

I got an unbelievable testimonial yesterday. I reviewed a business plan for a friend because it really just sounded fun. Plus after meeting with small business after small business, I’ve learned that not everyone thinks the way I do. Here’s what he sent:

“Dan –

I was only expecting a one or two sentence response. The response you did give was unbelievable. That was probably the most thought provoking and on target coaching I’ve received in 15-years (even from my home office). This really shows your business prowess. Thank you, I’ll be busy for awhile going through your comments point-by-point. Thanks again.” (more…)

ROI on Conference Calls

Post author:Dan Morris
Post published:August 10, 2013
Post category:Letters From Dan

So if you don’t have a way to have multi-line conference calls, get yourself a free account at freeconferencing.com. (Well there are dozens, so pick one).

Now that you have that done, you’ve got a way to record your phone calls – which is very, very handy.

If the local paper wants to interview you over the phone, ask if you can record it? If so, you’ve got yourself an asset you can put just
about anywhere. (more…)

Getting Testimonials

Post author:Dan Morris
Post published:August 7, 2013
Post category:Letters From Dan

Testimonials and reviews are worth their weight in gold if you can get them. The hard part is getting them. Customers always say they’d be willing to, but how often do they actually do it?

And almost more importantly, are they leaving them in the spots that matter? It used to be nice to hang the written kind on the wall of your business, but that doesn’t really help the people who’ve never been there. What you really need are reviews on Yelp, Google Places, Merchant Circle and your website or Facebook Fan Page. But directing people to do that is hard, unless all they have to do is click a link in an e-mail.

So here are some tips on collecting reviews and testimonials. (more…)

Cross Reference Everything

Post author:Dan Morris
Post published:August 4, 2013
Post category:Letters From Dan

I got a great e-mail from a client in the financial industry today. It had nothing to do with finances but is a tremendous example of what you should be doing in your marketing efforts.

What made me so excited is that he put this “awesomeness” in his “signature” so that it automatically appears in every e-mail he sends out.

So, we’ve been doing a weekly podcast, regular upon demand YouTube videos, blog posts, articles and he does a guest spot on the radio. All great activities to enforce that he is the expert in his local niche. (more…)

Ebook Strategy at Blogging Concentrated

Post author:Dan Morris
Post published:August 1, 2013
Post category:Blogging Concentrated

One of the topics I'd like to cover is the Ebook --> Optin --> Email --> Sale process. Many of my blogging clients get parts of this wrong and then…

Hyphenated Domain Names

Post author:Dan Morris
Post published:August 1, 2013
Post category:Leveraging the Search Engines

I got a few tweets the last couple weeks about hyphenated domain names. I wasn't sure why at first but then remembered I'd made a couple YouTube videos on the…

Supporting Keywords

Post author:Dan Morris
Post published:July 28, 2013
Post category:Leveraging the Search Engines

One of my clients asked what articles she needed to be writing. So I sent her a list of keywords I need her to write articles about. The funny thing is, none of them were directly related to people hiring her.

None of them were keywords like “why you should hire me”.

I’m sure that stumped her, though she didn’t say as much. You see Google’s entire goal is to return search results that are relevant to a searcher’s query. They use the three basic criteria to evaluate every page on the internet and from that they decide on which page to show the result. (more…)

Blogging Concentrated Denver gets book happy

Post author:Dan Morris
Post published:July 27, 2013
Post category:Blogging Concentrated

So the question I have at every conference is "where are we going to hold it?" When you limit something to 40 people, you really do have a LOT of…

Setting Up the Backend

Post author:Dan Morris
Post published:July 22, 2013
Post category:The Power of Email

One of the hard parts about marketing and subsequently building a database of your customers is the back-end.

Even trying to market a single product can be difficult to do effectively, if you don’t have the back end in place. Once you’ve done the work necessary to acquire new customers, there’s no sense is spending the same money attracting them again. When you get their contact information, you have a “back end”.

The propensity of a person to buy something from you is highest if they remember you, trust you and appreciate the information you’re presenting. Having just bought a product from you, or having just eaten in your restaurant you already know you’ve jumped that hurdle. (more…)

Getting Email Addresses

Post author:Dan Morris
Post published:July 19, 2013
Post category:The Power of Email

Getting email addresses is a pretty important part of any business strategy. I mean, if you spent all that time reaching out to the customer in the first place – do you really want to do it again?

So at our MeetUp this week, we spent the time talking about great ways to get email addresses. Here’s some ideas for you – but if you have ideas of your own – don’t be shy. Please pass them on to the rest of us. (more…)