Eugene Schwartz, the guy who revolutionized direct response marketing – the guy who didn’t get paid enough for his copywriting skills – the genius of marketing, broke down this very important lesson.
As I reference in my previous post about understanding the buying process of your audience, it is also important to understand their level of sophistication. (more…)
What’s the YouTube Editor about? Inside YouTube is a special editor that’s got a few more bells and whistles than the Video Manager. It offers free features like the ability to add text overlays, cut videos, add music and harvest creative commons material. In this video I show you how to harvest other people’s videos to take as your own.
Below the video we talk about why you would use this tool.
This is a chapter from our Marketing Calendar Blueprint product (which I’ll also be talking about at the SMAC event you see above in the blog header). The Marketing Calendar Blueprint teaches you how to strategically plan your year so you always be providing to your audience what they are looking for.
The idea is simple . . . and so is the execution. One of the chapters is about deciding which social media site to work on. . . there are so many, aren’t there? Here’s a sneak peek: (more…)
We recently did our weekly call on the SEO of WordPress Categories and Tags. This is a recap of that call, but not the transcript. If you’d like to listen to that and all our other calls, you just have to register to get in at http://FreeWeeklyMastermind.com
Anyway, we covered three basic tenets of WordPress Categories and Tags. We spoke about the duplicate content issue, Google indexing issues, the compelling need to use every feature and the SEO benefits of categories.
So what are WordPress Categories and Tags? Well WordPress is content management software. The categories and tags are two of the bells and whistles that were designed into the software to make it easy to organize your content. But like a TV remote control, you don’t have to use all the buttons. (more…)
I got asked today if I'd made any mistakes in building my FreeWeeklyMastermind community. The answer to that is yes. Darren and I have definitely made mistakes. I wouldn't even…
Whether you’re just starting out or have been trying for some time, if you’re not making money then you’re frustrated. Now there’s no shame in making money online. You don’t have to be a spammer or a shark. All you have to do is provide what people want, when they want it with a design they like and trust. That’s it.
So if you’re frustrated I want you to do these 5 things to make concrete repeatable progress online:
1. Google Analytics. Get Google Analytics and Google Webmaster Tools on your site. Don’t worry about setting up the Analytics goals and funnels yet. Just make sure that you’ve got visitor and keyword tracking on your site. If you use WordPress get the Google Analytics and Webmaster Tools plugin and add them both to your site. That’s not too difficult, is it? (more…)
How many times have you gotten an idea and thought you should take what knowledge you've gained and start another site? If you're like me and you continually renew domain…
No one ever asks how to use testimonials. Instead most do it the way everyone else does it. They create a testimonials page and they hope you go read them.…
Got an idea you want to try, but you're just not sure? How about an e-book you want to write? (or read why you shouldn't write an ebook) How about trying to figure out what product or video to make or sell? Or even something simple like which photo to use on a post.
One common mistake small business owners make is failing to outsource what isn't aligned with the goals of the family and the business. While that often means accounting, legal and…