The Hub and Spoke Internet Marketing Strategy: A Twitter Clinic

I haven’t done one in a while, but spent some time at a biz strategy meeting tonite and feel like tonite is a good nite for a twitter clinic

Tonite’s twitter clinic is about your basic internet marketing strategy and how to create the structure. I’ll post this later on my blog.

So let’s get started. First of all I don’t think you’re going to get very far without a website. That means a blog, a sales page or a site. (more…)

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How To Lower Your Costs On Google AdWords

You can reduce your Google AdWords costs by doing other things than keyword research, landing page improvement and competitor analysis. In fact, some of the administrative sides of your Google AdWords campaign can help you lower the cost.

Why Google allows this cost reduction method to work, I do not know. But we’ve proven it time and again that your costs will go down. Determine your main AdWords keywords and create a new AdWords Campaign for each keyword. In that AdWords campaign, create a folder with that same keyword name. We believe this double use of the keyword on the administrative side somehow increases your relevancy score with Google. (more…)

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How To Build a Website For Your Business Part 2

This article will cover the basics you need to know as someone who doesn’t know ANYTHING about website design.

1. To build a successful website for your business, you must have a strategy. You don’t need to know anything about internet strategy, you just need to know why you want to have a website for your business. Do you just want something on your business card with basic information about your company? Do you want people to be able to review testimonials or photos of your work when asked for references. Do you want to educate people about your industry and how you can help? Do you want to be a good place on the internet for people to find information to their questions and then contact you? These are the MOST important questions to determine before you start the web design process. (more…)

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Getting to the Top of Google – A Twitter Clinic

This Twitter Clinic was posted May 18th at 1:00 pm. Please follow me on Twitter so we can chat live during the clinics.

Today’s Twitter Clinic is about Getting to the top of Google’s search results – for common words – not your company name. To start, if

you tell people that you’re #1 on Google but are only #1 for your company name – that’s just rude and misleading. If you Google your company (more…)

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What is a Blog? – A Twitter Clinic

This clinic was posted May 15th, 2009 at 1:00 pm. on Twitter. Please follow me on Twitter so we can converse live there!

I set up a blog for a friend yesterday. He doesn’t quite understand the idea of the blog yet -but he’s very excited to be doing one.

So I thought I’d teach him and realized that lots of people aren’t really sure what a blog does. So this is my What is a Blog Twitter Clinic (more…)

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How To Use Google AdWords – A Twitter Clinic

This clinic was posted on Twitter April 30th at 4:00 pm. Please follow me on Twitter; to see more clinics and converse live.

My Twitter Topic today is how to use Google AdWords – that’s the ads you see on the side of the SERP (Search results page). To start,

It’s not easy to use AdWords successfully, lots of people lose money doing it. That’s because they don’t understand specificity. (more…)

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Making Your Facebook (or MySpace) Group Go Viral – A Twitter Clinic

This clinic was posted on May 4th at 8:00 p.m.  Follow me on Twitter; to see these clinics and converse live.

So today’s twitter clinic is on “making your Facebook group” go viral. The first step is the name. It’s got to be exciting. A name like.

People who like cheese” is not going to make it. “Cheese-heads Unite! and Take up Arms” might – the idea is exciting. (more…)

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How To Drive Traffic – A Twitter Clinic

I posted this Twitter Clinic on Twitter at 10:13 May, 12th. Please follow me to see more Twitter Clinic’s live:

So tonite’s Twitter Clinic is on traffic generation to your site. I’m not an expert (though who is) but I definitely get it.

So who do you want coming to your site/blog/facebook page? That’s the first step. You’re likely to have keywords. Write them down. (more…)

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How To Use Twitter – A Twitter Clinic

This clinic was posted on Twitter May 10th, 8:15 pm. Please follow me on Twitter to converse live

Tonite’s Twitter Clinic is something I haven’t done before – “How To Use Twitter”. If you’re new, I hope this is interesting and helpful.

Let’s start with the point of Twitter. I don’t think Twitter is a forum to tell people what you’re doing. That’s ridiculous. But it is a . . (more…)

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