Author: Dan Morris
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Getting it Done
I just came across the site https://irunurun.com after seeing Gina Parris talk about it on Facebook. This is an app you use to track goals, with the added benefit that you can have friends see your goals – like an online mastermind.
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Researching Competition
I just thought of this this morning. How can you find out who is in your niche, what they’re doing and stay on top of that – without a lot of work? I’ve got three great ways to help you not only master that, but even automate it.
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Best Business Books Ever
I went to the book signing/book tour Scott Stratten was doing for Unmarketing this week. And then I read a blog post about the best business books ever. And then on top of that I go to a Geek Breakfast every few weeks where everyone seems to be reading new, awesome books. Where does everyone…
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Have you asked?
Is this you? You know what I’ve found to be common among my clients? They all want people to attend, watch or participate in the things they do. Sounds normal, doesn’t it? Well, it occurred to me while working with the local Chamber of Commerce that having that goal is not right. There’s something wrong…
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Community Building
I got a chance to listen to Bonnie Bough, the global head of social marketing at PepsiCo, talk about Community Building. I was surprised at how insightful some of his basic comments were. To the best of my transcription ability, here’s a quote from Bonnie: “I think the real key is to know thine…
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Specific SEO Tips
We thought we’d spend some time talking about the major factors of SEO and how we should be planning improvements to make our blog posts climb the Google ladder:
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The 2nd Set of Eyes
I got an unbelievable testimonial yesterday. I reviewed a business plan for a friend because it really just sounded fun. Plus after meeting with small business after small business, I’ve learned that not everyone thinks the way I do. Here’s what he sent: “Dan – I was only expecting a one or two sentence…
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ROI on Conference Calls
So if you don’t have a way to have multi-line conference calls, get yourself a free account at freeconferencing.com. (Well there are dozens, so pick one). Now that you have that done, you’ve got a way to record your phone calls – which is very, very handy. If the local paper wants to interview you…
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Getting Testimonials
Testimonials and reviews are worth their weight in gold if you can get them. The hard part is getting them. Customers always say they’d be willing to, but how often do they actually do it? And almost more importantly, are they leaving them in the spots that matter? It used to be nice to hang the written kind on…
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Cross Reference Everything
I got a great e-mail from a client in the financial industry today. It had nothing to do with finances but is a tremendous example of what you should be doing in your marketing efforts. What made me so excited is that he put this “awesomeness” in his “signature” so that it automatically appears in…