Author: Dan Morris

This author has written 644 articles

Gmail, Anchor Text and More

This past week we had a MeetUp Group Meeting and I met with two website owners looking to improve their business:

First we spoke about the power of Gmail. Gmail is Google’s e-mail client, like Hotmail or AOL or earthlink. But Gmail offers a few things the others do not. I consider Gmail to be an e-mail manager. You can send and receive e-mail from all your accounts in Gmail.

So if you work at Autozone and your e-mail is JoeJoe@autozone.com, you can receive all that e-mail in your Gmail account and you can reply to it (Re: JoeJoe@autozone.com) without the person ever knowing you use Gmail to manage your e-mail. I recommend that for its sheer simplicity and efficiency.

Another great part of Gmail is the “labs”. In the upper right corner of the Gmail screen, you’ll see a little circle that looks like a gear. Click it and drop down to Settings. Inside the Settings is a tab called Labs.

Click that and it will take you to tons of Gmail options – like e-mail recall, categorizing, filters, auto-replies and much more. (more…)

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Video, Video, Video

This week I chatted with a guy who’s made a bunch of videos for YouTube but didn’t know exactly how to use them:

Let’s start with the optimization steps:

1. When loading videos up to YouTube, make sure you first save the video on your computer as “yourkeyword.mpeg” or whatever format it is in.

2. Then put your keyword in the Headline – but still find a way to make it enticing.

3. Then put your url first in the description linking back to the page you want them to go.

4. Then copy and paste the keyword title into the written description part right after that.

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Make a $5/Day Website

So we spoke a bit about keywords on FreeWeeklyMastermind. I’d encourage you to listen to that keyword discussion time and again. There was certainly some good stuff in there.  As you learn more, the parts that were “advanced” are really going to be valuable to you.

I’ve told you many times, don’t let picking a niche get in the way of progress – which some of you are doing. Just pick something and try it out.  But the problem is, most people don’t know where to start even if that’s their goal.

So I put together a video tutorial on how to create a niche website that makes $5/day. I suppose if you made 10 of these you’d be doing pretty good.

The reason I decided to do this was because I found a new keyword tool that’s not only fun and practical BUT is a way to find highly trafficked keywords in a niche. (more…)

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Managing Referrals

Ever get referred by someone? Usually 1 of 2 things happens. Either you make a new acquaintance/customer or the job just totally blows.

referal marketing

But even if it blows, it sure was nice that someone was thinking of you – enough to bring you business. So what percent of your business is that, anyway? Even for me, word-of-mouth marketing is the greatest thing ever.

So, is there a way we can get more referrals from our friends, family and clients? There is indeed. (more…)

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Virtual Assistants and Article Marketing

This week I was able to meet with 3 different groups for lunch. It was a pretty good week for me because I think I took more notes than I gave. I love learning new, cool stuff.In no particular order, we talked about these things:

PixelPipe, Onlywire, and  TubeMogul are syndication websites. That means they’ll send your content out to lots of other websites. TubeMogul will send your videos to YouTube, Vimeo, DailyMotion and a bunch of others all at once. PixelPipe does photos, Onlywire bookmarks things.

Setting these sites up is a bit of pain. In order for TubeMogul to upload your video to YouTube, you have to a YouTube account. That goes for all the other sites as well. This is the kind of task a VA could set up for you. Getting these set up would allow you to send your videos and blog posts out to 150 sites or so with the click of a button. (more…)

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New Ways to Interact with Your Audience

iStock_000008584107XSmallI recently took some photos of my “geek-tech” friends at TEDx Nashville. Once I got home I was trying to figure out where to post these photos.

Should I post them on the TEDx Facebook Page, what about my neighborhood “Nashville Geek Breakfast” page? My Profile?

Well at that moment I noticed that Dave Delaney had posted his photos to Flickr. Shoot! Why didn’t I think of that? Instead of the same ole – same ole, why not use the Flickr account I pay for annually?

So that started me on a week of “introspection”. What else am I already doing that I’m not really thinking too much about? Where can I move my audience, give them something interesting to see and do. So here’s a list of new ways to interact with your audience: I already know this places look “normal”, but take a second look – are you really USING THEM?

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What Klout interviewed me about

klout-interviewRecently the folks at Klout asked me some questions about doing business online. Thought I’d turn it into a blog post. . . because that’s what I preach. :)

Klout: What common marketing mistakes should one avoid when forming an Internet marketing strategy? Why?

Focusing on “Likes” “pins” “retweets” “+1’s” – – – – should not be the goal. Revenue should always be the goal. If “likes” “pins” and the rest are part of the strategy to achieve revenue growth, then by all means employ these tactics. But don’t make “likes” the goal or that’s what you’ll get. (more…)

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