Don’t Write an e-Book
No matter what I told you, or you heard from John Saddington at Savvy, or you read online somewhere. . . take "write an e-book" off your list of things to do.
Choosing a Monetization Model
Big companies have entire departments dedicated to their monetization model and regularly discuss pricing strategies, cost cutting measures, and increasing the number of income opportunities. How much time have you…
Your Website Conversion Rate is Meaningless. Period.
People often ask me what my website conversion rate is, which I think is an absolutely ridiculous question. But before we continue, let's assume you don't know what a conversion…
The hyphenated domain name dilemma
It seems the hyphenated domain dilemma is rearing its head again. However this time I'm hearing from SEO guys that hyphenated domain names actually hurt your search engine rankings. I've…
How can your site generate $2,000/month?
OK. Let's talk through what we would need to do to make $2,000/month. Looking at the 'choosing a monetization model" post, there are several ways income can flow to you…
Viral Marketing Examples: The Piano Guys Case Study
I’m always looking for unbelievable viral marketing examples, and recently came upon what ThePianoGuys are doing with their CelloWars video. You’re going to love it.
There is an enormous difference between viral video examples and viral marketing examples. Tons of videos go viral, most of them that have done so weren’t because they were planned that way. And 99% of them are just a flash in the pan with no way to turn that audience into future fans.
In this viral marketing example you’re going to see how ThePianoGuys are using their videos to create fans, generate revenue, grow their list and become pop icons. You don’t see this kind of thing everyday.
They start with YouTube, but these guys aren’t using a Flip Camera in their car on the way to work. Their videos are stunning, done with impeccable editing and amazing musicians. They are so well done, you want to share them. But again – that’s not viral marketing. Great editing, amazing music and stunning video by themselves are a hallmark of great movies like Shindler’s List, K2 and Empire of the Sun but that doesn’t make them instant viral marketing examples. (more…)
Should you start another site?
How many times have you gotten an idea and thought you should take what knowledge you've gained and start another site? If you're like me and you continually renew domain…
Increase Your Page Views
If you want to increase your readership, increase your page views, increase your RSS subscriptions and Facebook likes, your brand has to demand it. Think about the dictionary, when was…