Viral Marketing Examples: The Piano Guys Case Study

I’m always looking for unbelievable viral marketing examples, and recently came upon what ThePianoGuys are doing with their CelloWars video. You’re going to love it.

There is an enormous difference between viral video examples and viral marketing examples. Tons of videos go viral, most of them that have done so weren’t because they were planned that way.  And 99% of them are just a flash in the pan with no way to turn that audience into future fans.

In this viral marketing example you’re going to see how ThePianoGuys are using their videos to create fans, generate revenue, grow their list and become pop icons. You don’t see this kind of thing everyday.

They start with YouTube, but these guys aren’t using a Flip Camera in their car on the way to work. Their videos are stunning, done with impeccable editing and amazing musicians. They are so well done, you want to share them. But again – that’s not viral marketing. Great editing, amazing music and stunning video by themselves are a hallmark of great movies like Shindler’s List, K2 and Empire of the Sun but that doesn’t make them instant viral marketing examples. (more…)

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