Recently on FreeWeeklyMastermind.com (which I invite you to join) we did an “impromptu” mastermind call all about video marketing ideas. I thought I’d recap what we spoke about here.
In one of my previous Notes on video marketing we discussed Tubemogul, optimizing YouTube videos, repurposing videos and embeding them on your site. I’ll shy away from those topics this time.
There are three types of Video Marketing Strategies. (more…)
So, do you have a bunch of domain names you’re not using? Did you buy them because you thought they were cool or in your niche and now need to use them?
Well, here are some ideas to get you going:
The first idea is to create a directory site. You may have to become a member of UAW to do this, but that’s worth it anyhow. (http://danmorrismarketing.com/uaw is my affiliate link to that). Once you become a member of UAW (which is an article spinning site that I love), you’ll get access to the free Directory in a Box software. Very nice stuff. (more…)
It costs a lot of time and energy to get a customer. It might sound easy, but there's a whole lot of steps between the time someone doesn't know you…
I got an e-mail this week from a client who’d received an “advice request” on her blog. The reader explained their situation and just wanted to know what my client would suggest she do.
Well, that’s the perfect scenario for a group coaching call – or teleseminar. Not only does my client now have the topic of the teleseminar, but a potential case study and fodder for her material. And when completed, she’s got a new “product” to repurpose 101 other ways. (more…)
I just came across the site http://irunurun.com after seeing Gina Parris talk about it on Facebook. This is an app you use to track goals, with the added benefit that you can have friends see your goals – like an online mastermind. (more…)
I just thought of this this morning. How can you find out who is in your niche, what they’re doing and stay on top of that – without a lot of work?
I went to the book signing/book tour Scott Stratten was doing for Unmarketing this week. And then I read a blog post about the best business books ever.
And then on top of that I go to a Geek Breakfast every few weeks where everyone seems to be reading new, awesome books. Where does everyone get the time?
Well, it actually doesn’t bother me like it used to because I can pretty much talk about any new book out there.
So I’m a huge fan of Rick Raddatz. I love most of the stuff he comes out with. I even enjoyed watching him make a fool of himself on that show “Wipe Out”. (more…)
Is this you?
You know what I’ve found to be common among my clients? They all want people to attend, watch or participate in the things they do.
Sounds normal, doesn’t it?
Well, it occurred to me while working with the local Chamber of Commerce that having that goal is not right. There’s something wrong with it and it took me a while to figure it out. You see, the Chamber is doing seminars and picnics and golf outings . . . . and they can’t figure out why the only people who come are the same core group.
And so they try better newsletters and e-mail marketing and “bring a buddy” campaigns. All to no avail.
But the one thing none of them do is surveys. In person, on the phone, at registration time, by e-mail, on the website, in the newsletter – it doesn’t matter. (more…)
I got a chance to listen to Bonnie Bough, the global head of social marketing at PepsiCo, talk about Community Building. I was surprised at how insightful some of his basic comments were.
To the best of my transcription ability, here’s a quote from Bonnie:
“I think the real key is to know thine self, and know thine community. Know why you exist or why your brand exists and also
know why your community is participating with that brand – and then service those needs.”
We thought we'd spend some time talking about the major factors of SEO and how we should be planning improvements to make our blog posts climb the Google ladder: