Category: Connecting with the Audience
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LifeofDad.com “The Contributor Model Business”
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Copywriting
This week I got to crack open the “copywriting” tips I’ve collected over the years. There are a lot of people out there who know a lot of cool stuff. Anyway, I got an e-mail this week from a friend who made a flyer for her business. The flyer pretty much said “Huge Promotion” at the top…
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Easy Authority Ideas
So your goal is to become the authority in your niche, I suppose. If that’s not your goal – I can only assume you’re running a lottery or counting on first time sales from ads. If you’re doing that and are rocking it – we’d love to hear your secrets. 🙂 Otherwise. . . This…
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Those Related Page Links
Ever get an email with a subject line like: Cats March 2011 About Us Internet Marketing or Click Here? If you did, that was odd for sure. Do you recall opening it? I didn’t think so.
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They Just Gave It Away
Ever heard of Sharyn Sheldon? How about Peg Baron? They’re PLR Specialists. They spend their time writing and researching great content. Then they package that content and sell it to businesses who could use it to educate their audiences. I suppose those businesses could hire a writer, but PLR is a cleaner option than hiring…
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Social Proof
I was wondering what I was going to write about this week. Some weeks there is no Eureka! moment to draw inspiration from. But other weeks I’ll get 11 ideas without effort. This week, like many, started from the blink of an eye. I was thumbing through a magazine and almost whizzed by a page about…
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Community Building
I got a chance to listen to Bonnie Bough, the global head of social marketing at PepsiCo, talk about Community Building. I was surprised at how insightful some of his basic comments were. To the best of my transcription ability, here’s a quote from Bonnie: “I think the real key is to know thine…
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Finding Your Audience
So what do you do if you have a good idea, but no one knows they need it? I got a chance to think through that this week. I met with a guy whose product is not currently searched by anyone. He performs a valuable service for construction companies that has saved them a great…
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Managing Referrals
Ever get referred by someone? Usually 1 of 2 things happens. Either you make a new acquaintance/customer or the job just totally blows. But even if it blows, it sure was nice that someone was thinking of you – enough to bring you business. So what percent of your business is that, anyway? Even for…