Author: Dan Morris

Wow! I’ve had some great discussions about whether social media is the right step for small businesses. Some have involved the ROI of social media and others questions about manpower and dedication. I believe there are some important social media marketing mistakes you should avoid. So let’s explore whether social media, as a time and…

Wow! I came across this social media idea after seeing the YouTube Channel of Taigan.com.  And once I saw it the flood gates opened – this is the kind of stuff that separates the rookies from the pros. I’ve told you time and time again, don’t ask people to “Follow you on Twitter” or “Follow…

Is social media appropriate for start-ups or small businesses? For that matter, is it appropriate for everyone? I would argue that not every business can make successful use of today’s social media tools.  Some businesses just aren’t ready, others don’t have the manpower required and others have clients who prefer to remain “anonymous”. Social media…

Strangely, I encountered two businesses this week whose social marketing mistakes exposed their lack of business acumen. They were both using social marketing as part of their plan BUT neither really understood how to marry it to their business. No matter how you slice it, if you’ve chosen to add “social marketing” to your mix…

Oooh. . . this is pretty exciting actually, especially for small business owners who would like to have a Twitter account, but really don’t have the time to keep it up-to-the-minute fresh. Here’s a free, great method to supply your Twitter account with great information about your niche. Wait. . . does that even make…