Author: Dan Morris

This author has written 644 articles

Consumer Buying Process – Flow

Does your site have flow? I’m not talking about the Shopping Cart. I mean do you understand the typical consumer buying process for your product or service? Do you get it, can you recite it, can you prove it?

Before we get to your website, let’s talk about something concrete that we both understand. Candy bars and BMW’s.

What is the process of buying a candy bar? How much research is done? How much risk does it involve? Does it require asking friends their opinion, checking for testimonials, reading the ingredients, calculating calories or searching for recall alerts? What does it really take to sell a candy bar to a consumer? (more…)

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Do you consider yourself an “Advanced Level” blogger? (Part 3)

Tracking is what separates the hobbyist from the professional. With Google Analytics alone you can know where your traffic comes from, which keywords consistently bring traffic, where that traffic goes and you can know which buttons on your site your traffic doesn't care about. Imagine that!

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The Plunger Guy

I came across a keyword string this week that was unbelievable. I mean I thought about giving up all the work I’m doing to pursue this niche. I’m talking about tons of keywords in this niche that had 1,000+ searches and virtually no competition. Just astounding.

Two things stood in my way from tackling this “Jewell of the Nile”. The first was ethics. I was doing keyword research for a client and couldn’t turn around and use that research for myself. However, I did give that person notice that if they chose not to take on that line of keywords, I was going to do it myself.  (insert Facebook appropriate happy face)

The second thing standing in my way was Lynn Terry.  I mean look at this picture: (more…)

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Making Money the Wrong Way: Messaging Mistakes

It’s possible to make money the wrong way. You would think that money that goes from my wallet to your wallet would be a good thing. But sometimes you need to make the tough decision to cut bait and start over.

Let me give you an example. The TV infomercial world isn’t easy. You spend oodles of money building a product, fashioning the brand, creating a show and paying money to get on TV. And that’s long before you make $1 from those efforts. When you finally get to the point that you’re spending money on advertising, the pressure is on. The show has got to work or you lose thousands (sometimes hundreds of thousands) before you can retool.

That pressure affects decisions. For instance a couple tweaks there and a couple tweaks here could mean the difference between a profitable show and bankruptcy. With money on the line, any evidence that revenue is increasing is met with cheers. Since shows are taped with on-air talent, tweaking a show is difficult to say the least so changing the offer is often the first test. The good news is once a show works and sales pay for the marketing, you can effectively market forever.

That’s when the mistake can happen. That’s when you can start making money the wrong way. (more…)

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StyleBlueprint.com (Liza Graves) – 10 Minute Traffic Tips

[leadplayer_vid id="50F3426582880"]   [toggle title_open="Close Transcript" title_closed="View Transcript" hide="yes" border="yes" style="default" excerpt_length="0" read_more_text="Read More" read_less_text="Read Less" include_excerpt_html="no"] Dan: Alright, so here with 10minutetraffictips with Liza Graves from StyleBluePrint.com which is…

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