Author: Dan Morris

  • Ebook Strategy at Blogging Concentrated

    —

    by

    Dan Morris
    in

    One of the topics I’d like to cover is the Ebook –> Optin –> Email –> Sale process. Many of my blogging clients get parts of this wrong and then wonder why they aren’t making sales. But the fix isn’t that hard. Here’s what we’re going to talk about then. . . The bribe: Our…

  • Hyphenated Domain Names

    —

    by

    Dan Morris
    in

    I got a few tweets the last couple weeks about hyphenated domain names. I wasn’t sure why at first but then remembered I’d made a couple YouTube videos on the subject. Well, the conversation ended up being colossal with many people on Twitter chiming in at which time I thought I’d write an entire blog…

  • Supporting Keywords

    —

    by

    Dan Morris
    in

    One of my clients asked what articles she needed to be writing. So I sent her a list of keywords I need her to write articles about. The funny thing is, none of them were directly related to people hiring her. None of them were keywords like “why you should hire me”. I’m sure that stumped her, though she…

  • Blogging Concentrated Denver gets book happy

    —

    by

    Dan Morris
    in

    So the question I have at every conference is “where are we going to hold it?” When you limit something to 40 people, you really do have a LOT of options. Certainly a Grand Ballroom isn’t required, but the back room of Jimmy Noel’s Garage isn’t appropriate either. The Nashville Blogging Concentrated workshop was in…

  • Setting Up the Backend

    —

    by

    Dan Morris
    in

    One of the hard parts about marketing and subsequently building a database of your customers is the back-end. Even trying to market a single product can be difficult to do effectively, if you don’t have the back end in place. Once you’ve done the work necessary to acquire new customers, there’s no sense is spending…

  • Getting Email Addresses

    —

    by

    Dan Morris
    in

    Getting email addresses is a pretty important part of any business strategy. I mean, if you spent all that time reaching out to the customer in the first place – do you really want to do it again? So at our MeetUp this week, we spent the time talking about great ways to get email…

  • Twitter, Twitter, Twitter

    —

    by

    Dan Morris
    in

    Twitter, Twitter, Twitter . . . literally.  There are 3 main ways you can use Twitter for your business.This comes from some questions I got after guest speaking on a Twitter teleseminar this week. The Party The first way is the method you’ve likely heard a lot about. That’s called social media.  Scott Stratten calls…

  • Finding Your Audience

    —

    by

    Dan Morris
    in

    So what do you do if you have a good idea, but no one knows they need it? I got a chance to think through that this week. I met with a guy whose product is not currently searched by anyone. He performs a valuable service for construction companies that has saved them a great…

  • Keywords for my client

    —

    by

    Dan Morris
    in

    Every single job we do for clients starts with the this question: “how does the client make money?” Without FULLY understanding how you make money or how you want to make money, you’ll never know where to start with keywords or any type of optimization. In the case of our tutoring client, they help everyone…

  • Engagement on Facebook

    —

    by

    Dan Morris
    in

    I recently met with a Realtor and spoke to them about their internet traffic. The conversation always comes back to Facebook for some reason. I don’t know if you know this, but  I’m not a fan of Facebook Fan Pages because they require the owners to be diligent, sociable and engaging. I’ve found few able…