Author: Dan Morris

This author has written 644 articles

Twitter, Twitter, Twitter

1030887_tweet_tweet___Twitter, Twitter, Twitter . . . literally.  There are 3 main ways you can use Twitter for your business.This comes from some questions I got after guest speaking on a Twitter teleseminar this week.
The Party

The first way is the method you’ve likely heard a lot about. That’s called social media.  Scott Stratten calls it “unmarketing” and Perry Belcher calls it “the party”. Basically,  Perry’s right, the first method is to act on Twitter the way you would should you show up at a party 5 minutes late.  (more…)

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Finding Your Audience

So what do you do if you have a good idea, but no one knows they need it? I got a chance to think through that this week.

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I met with a guy whose product is not currently searched by anyone. He performs a valuable service for construction companies that has saved them a great deal of time and money – however, he can’t prove it.

Because he was only the consultant to his clients, he didn’t have access to their actual numbers – so he’s got no proof statements.

Not only that, but his services don’t have a recognized name and most people don’t know they can save money that way. (more…)

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Keywords for my client

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Every single job we do for clients starts with the this question:

“how does the client make money?”

Without FULLY understanding how you make money or how you want to make money, you’ll never know where to start with keywords or any type of optimization.

In the case of our tutoring client, they help everyone from elementary school students with reading issues to college kidsstudying for the LSAT. So where do we position them?

When you’re figuring that out for yourself, it’s very important to determine what kind of work you want to be doing long term. In the case of our tutor, we we really want to attract the college kid who’s studying for his last exam, as a test prep client? Or do we want the elementary school kid who has 10 years of exams and tutoring ahead of him? (more…)

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Engagement on Facebook

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I recently met with a Realtor and spoke to them about their internet traffic. The conversation always comes back to Facebook for some reason.

I don’t know if you know this, but  I’m not a fan of Facebook Fan Pages because they require the owners to be diligent, sociable and engaging. I’ve found few able to do it well 6 months down the line.

So the question was asked, should they link their YouTube account, where they post all their real estate videos, to their Facebook account so that it automatically alerts their Facebook fans that a new video was uploaded. Here were my thoughts: (more…)

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Repurposing Content and Screen Capture

cdsSo this week, I spent a good amount of time talking about repurposing content. If you have a bunch of stuff sitting around that you’ve already done (ie informative e-mails, recordings of phone calls, e-books, blog posts, etc)- you can reuse these.

You can take 5- 10 blog posts about a topic and turn them into an ebook. You can transcribe phone calls (webinars) and turn them into a real book, blog posts, articles, website material, a home study course, etc.

You could even sell real CD’s by uploading the info to kunaki.com and having them mail the recordings out – or turn them into a bound notebook and have vervante.com mail it for you.

(more…)

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Most Important Thing about Events

So I’m talking about doing events today. . .

There is no bigger waste of time than putting something big together, having it succeed and then helping to clean up with nary a plan in place to follow-up with the attendees.

If you’re going to put together a Tupperware Party, Weekend Retreat, Grand Opening, or Music Concert – don’t forget the follow-up. That’s the most important part.

You’ve got to be able to capture names and e-mail addresses at the minimum. Since the people attending have already overcome all the major hurdles to even get to your event, you might as well not waste what time and energy you’ve spent. (more…)

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Traffic From Blog Comments and New Tools

Let’s talk about traffic:

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If you use Google’s alerts or Talkwalker Google will track any word (or words) you tell them, and will send you a link anytime those words show up on the internet.

Many times someone will write about your topic on their blog. You can then go there and leave a comment and (if a conversation breaks out) perhaps a link. Plus it’s a good way to find business partners, because you’ll be able to find the obscure sites you didn’t previously know existed. (more…)

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Automated Marketing Efforts

1452544_191928000996731_275162544_nYou’ve heard about automating your marketing efforts, I’m sure. Have you thought about teleseminars? I’ve always associated them with office training calls for some reason, but seem to be on a lot of them lately.

The fact is webinars and teleseminars are about the coolest marketing strategy in a long time. And the thing is – the term teleseminars and webinars  just describe a type of group communication.

To have a teleseminar or webinar means to set a time that everyone is on the phone or computer. That doesn’t mean you have to lecture. That doesn’t mean you have to have powerpoint slides. (more…)

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