Consumer Buying Process Strategy

Creating a marketing plan that matches the consumer buying process strategy is crucial to the overall conversion rate of the campaign. And the key is understanding that marketing plans don’t have to be difficult – the framework itself can be very easy.

In reviewing where we are on a client’s site, I detailed the basic framework we’re using for this site here in this video. Making a plan like this makes it somewhat easy to determine from day to day what part of the strategy you’re working on and how it fits into the overall plan. (more…)

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A business to business marketing mistake

With permission I’m able to relay this business to business marketing mistake that one of my mastermind members made these last few months. We all knew that the change he made was responsible for the error – but it took a while to pin down the “why”.

So an autoparts wholesaler has a pretty comprehensive website when it came to the products they offered. Each part comes with its own spec that many needed but often did without. (more…)

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