Google Analytics – How to A/B Test Web Pages

This is the mini-course I taught in my “Lunch and Learn Series” at NAMS.

Press play if you want to learn more A/B testing. IF you’ve ever shot two videos, or had two headline ideas or even thought of two completely different ways to create a sales page – then A/B testing is for you. This is easy stuff by the way, and stuff you should implement almost immediately.

Enjoy!
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Another Great NAMS Atlanta Event!

So I got back from the NAMS event in Atlanta on Monday. (If you’re not familar, that’s an event  for people looking to increase revenue from their online efforts). Humbling as it is, I got to share the stage with Carrie Wilkerson, Susanne Meyers, and Jack Born among many others. Can you believe Elsom Eldridge, Daniel Hall and Erin Chase were some of the attendees? That event gets better every year.

As I do for my Weekly Notes subscribers (see sidebar) I thought I’d share a bit of what’s gone on this week:

What I Taught

For the 101 class we talked about prioritization of tasks once they got home. To really get your business moving you need to focus on 2 things: (more…)

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The Role of Social Media

Last week I spoke at the SMAC conference about the role of social media in your business. Social Media is nothing more than a collection of tools you can harness for your business. While some make social media the crux of their business – most have choices. The questions I posed are:

  • What are your business goals of social media going to be?
  • Where are you going to focus your time?
  • Are you actively moving your audience with you? (more…)

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#1 Website Shopping Cart Mistake

The #1 website shopping cart mistake isn’t one that you make when you’re building your shopping cart. The mistake was made back in college when you decided that Psychology 101 was so easy you could skip half the classes. Because it’s what you would have learned in psychology that will drive more sales to your bottom line.

And ultimately – this is a really simple fix to a common mistake.

To fully understand why you need to do this you can either read Frank Kern’s new book, which I don’t even think has a title yet, or read Influence by Robert Cialdini. Both of them cover this concept quite thoroughly. (more…)

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