Author: Dan Morris

  • Keyword Research outside Keyword Research Tools: How To

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    Dan Morris
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    Dan: Alright, last week we talked about the concept of search engine optimization and the role of keywords. Tonight we’re going to spend time talking about where we can find keywords. I’m not going to spend more time talking about market samuria, word tracker or brainstorm tools or we have done. There are several videos…

  • Viral Marketing Examples: The Piano Guys Case Study

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    Dan Morris
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    I’m always looking for unbelievable viral marketing examples, and recently came upon what ThePianoGuys are doing with their CelloWars video. You’re going to love it. There is an enormous difference between viral video examples and viral marketing examples. Tons of videos go viral, most of them that have done so weren’t because they were planned…

  • Assess Your Blog’s Income Streams

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    Dan Morris
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    What if Google didn’t exist? What would that do to your blog’s income stream? Let’s examine how at risk your income is. You’ve worked really hard to get where you’re at now. Can you imagine how devastating it would be if that magically went away?

  • How to do Keyword Research the Right Way!

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    Dan Morris
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    Kicking off our January SEO series with Part One about Keywords. Dan Morris: Anyway, we are talking this month about SEO. First this week, it’s going to be one class one. It is going to on keywords, keywords, keywords. We’re going to talk about on how basically ways on search engine, how is it work,…

  • The Problem with Marketing Calendars

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    Dan Morris
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    I opened up my email today and noticed quite a few people talking about marketing calendars. I even saw a few screen shots of people’s calendars that said things like: Feb 1 Send email about chocolate Feb 3 Upload chocolate blog post Feb 5 Start promoting Reggies book Some of the marketing calendar suggestions just…

  • What Web Marketers Can Learn From Radio

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    Dan Morris
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    I’ve spent a lot of time learning about advertising on the radio. I understand ROI as well as MER (Media Efficiency Ratio). I understand the point of 30 minute long form ads verus :30 second spots and prime placement versus remnant space. These are all radio terms that help businesses get good at advertising on the radio.…

  • Read Their Mind by Sandi Krakowski

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    Dan Morris
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    Sandi Krakowski has an excellent book that let’s her unique personality really shine through.  She’s amassed a Facebook following of more than 66,000 people because of her high quality, actionable advice. If you’ve been struggling to figure out what to give your marketplace then this is a must-read.  Get it for free on the Kindle…

  • Consumer Buying Process – Flow

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    Dan Morris
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    Does your site have flow? I’m not talking about the Shopping Cart. I mean do you understand the typical consumer buying process for your product or service? Do you get it, can you recite it, can you prove it? Before we get to your website, let’s talk about something concrete that we both understand. Candy…

  • What Can You Learn From Your (Black Friday) Campaign?

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    Dan Morris
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    So I’m using “Black Friday” as a metaphor for any campaign you just undertook which also just ended. Just like list building, just like conferences and events, just like ebooks. . . a campaign is a tool to learn and grow your business.

  • Optimizing Google AdSense on your Site

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    Dan Morris
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    One of the most frequent questions I’m asked here at SavvyBlogging is about optimizing AdSense accounts (most recently in this very popular blog post). And a good question it is because rarely do I run across sites that are fully optimized.