Category: Letters From Dan

Every single job we do for clients starts with the this question: “how does the client make money?” Without FULLY understanding how you make money or how you want to make money, you’ll never know where to start with keywords or any type of optimization. In the case of our tutoring client, they help everyone…

So I’m talking about doing events today. . . There is no bigger waste of time than putting something big together, having it succeed and then helping to clean up with nary a plan in place to follow-up with the attendees. If you’re going to put together a Tupperware Party, Weekend Retreat, Grand Opening, or…

Most of the takeaways I took from the NAMS Conference were at Jeff and Martiza’s seminars, mostly because I was busy with my own seminars and didn’t get a chance to get to too many others. So here’s what I got:

This past week we had a MeetUp Group Meeting and I met with two website owners looking to improve their business: First we spoke about the power of Gmail. Gmail is Google’s e-mail client, like Hotmail or AOL or earthlink. But Gmail offers a few things the others do not. I consider Gmail to be…

This week I was able to meet with 3 different groups for lunch. It was a pretty good week for me because I think I took more notes than I gave. I love learning new, cool stuff.In no particular order, we talked about these things: PixelPipe, Onlywire, and  TubeMogul are syndication websites. That means they’ll send…

One common mistake small business owners make is failing to outsource what isn’t aligned with the goals of the family and the business. While that often means accounting, legal and things like fulfillment, it can also mean domestic duties. What I found most interesting at conferences I’ve attended lately is that talk of hiring a…

Anyone ever offer to write a guest post for you? I imagine you were either daunted by what to do or very excited that someone else provided content for you. Either way, I bet your first response wasn’t strategic. After creating a keyword theme map for a client this week, I was asked by the…

I’ve spent a lot of time learning about advertising on the radio. I understand ROI as well as MER (Media Efficiency Ratio). I understand the point of 30 minute long form ads verus :30 second spots and prime placement versus remnant space. These are all radio terms that help businesses get good at advertising on the radio.…

I came across a keyword string this week that was unbelievable. I mean I thought about giving up all the work I’m doing to pursue this niche. I’m talking about tons of keywords in this niche that had 1,000+ searches and virtually no competition. Just astounding. Two things stood in my way from tackling this…

QR Code Marketing was just the beginning of what mobile marketing has to offer small businesses. Did you know that there is an audio version of QR Codes now as well? In fact Calvin Klein stores partnered up with the iPod app Shazam to play customized music in their stores. Customers would then get discounts…