Author: Dan Morris
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Keyword research is like studying for a test
Keyword research is truly like studying for a test. If traffic is the answer then keyword research is the text book. When people are searching for you, the only tool they have at their disposal are words. Letters and numbers are what people use when searching for products, services, information or entertainment. Put together those letters…
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Notes From #NAMS
Friday of NAMS 4 was a great day, perhaps the best first day of a NAMS Conference (Niche Affiliate Marketing System). I believe the bugs that were present during NAMS 1 were not only ironed out, but smoothed over with grace. This year I got a chance to speak in front of the group, but that…
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Marketing small businesses is more than keywords
Internet marketing for small businesses is marketing. It’s not a separate category, or something special some companies do. The internet is part of our lives and with the advent of the iPad, it’s soon to become a larger part. I find it interesting that most of my “business” clients don’t really do much “marketing”. They…
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Coffee with Jason Elkins
This week I had coffee with a friend, Jason Elkins. He’s doing a program he calls 100 cups of coffee in 100 days”. While his program is a relationship building program, it makes a great marketing program, too. He and I spoke at length about our client’s, what we’re doing for them and how that’s…
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Normal Marketing Mistake: Pricing
Why does it seem like our “preferences” are being used against us? I just read that airlines are now charging an extra fee to sit in a window or aisle seat. US Airways is charging between $5 and $30 for this service. From an economic standpoint, I guess it narrows down who really wants to…
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Marketing Mistakes: conversion rate blinders
I approached an affiliate network this week to see if I could place some banner ads on my sites for a couple products I thought were cool. And the response I got was “let us review your sites and see if there is a match”. I thought that was odd. Well, once I totally over-thought…
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Local Business Marketing: It’s not all me
Some important folks visited my blog this week. I say important because they’re important to me, but it’s not like the guy who invented Oreo’s stopped by to read this stuff. 🙂 They’re stopping by occurred the same time I was working with a new client. And unfortunately the lesson I was trying to teach…
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The custom blog magnet tool
I gotta tell ya, this blog comment magnet is the coolest tool I’ve seen in a long time. There are a lot of tools out there, and some of them are pretty ingenious. I love programs like Market Samurai and Traffic Geyser, and Firefox plug-ins like “Screen Capture Elite” and “Google Global”. But seldom do…
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Ladder of Value: Moving customers from $7 to $1,500
The Ladder of Value isn’t something you’re going to learn about in school. In fact, this may be the only time you’ll ever hear about it, but I guarantee that it will not only make sense to you – but will likely shift your thought process in your marketing efforts. The premise is simple. If…
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Get your customers to market your small business with video
Video is powerful. Did you know that people watch more internet video these days than they do television? Did you know that Google indexed video as it does everything else and will place it on the first page of results ?Did you also know that 95% of people watch internet videos to the end? They…