Author: Dan Morris
-
It’s hard to connect content and marketing
Business schools just don’t understand the value of content in your marketing efforts. Rarely do I run across a business owner who truly appreciates the term “content”. And we’ve found even those who do, don’t have time to create it because “they’re too busy marketing and finding new customers”. The bottom line is this, if…
-
Laser Targeting Your Customers
This week, at my MeetUp group, to which the topic was “Laser Target Your Customers”, I met a guy who sells solar panels as a commissioned salesman. He’s really pretty inspiring being that he got the job so he could learn more about solar panels so he could create a better website. I found out…
-
Aileen Bennett – Using People is well worth the read
Aileen Bennett’s newest masterpiece, Using People, is in print. Now if you know Aileen you’ll understand the significance of “newest masterpiece” – because she pumps out spectacular speaking engagements, masterful PR campaigns and engaging social media exploits all the time. This go ’round, her genius is on paper. I should disclose that Aileen and I…
-
Piggyback Marketing: not just Reese’s Pieces in E.T.
Strangely, this week has been the week of piggyback marketing discussions. I have no idea why because I’ve spent little time on the subject in the past. But it has been tremendously appropriate this week. On Monday, I met with a gentlemen who is selling an incredibly useful and revenue producing service. But no one…
-
Scott Stratten: The Humanity of UnMarketing
Tonite I got a chance to hear an accomplished, best selling author speak to us “social media folks” in Nashville. Scott Stratten, the author, owner and thinker of the ideas in UnMarketing, has a pretty strong grasp on what it means to be “present and authentic” in your own universe. He spoke a bit about…
-
Video Marketing: It’s fun and easy!
Video marketing is fun and easy. I say it’s fun because rarely does anyone pay $10.50 at the theater to sit and read a magazine for two hours. Nope, people like video. Did you know that you don’t even need a video camera to start video marketing? I mean you don’t even have to rent…
-
How do you get customers to your website?
When I meet with potential clients for the first time, they often ask how to get customers to their website. I’ve come to realize it’s just not common knowledge for business owners. When you’re thinking about how to get paying customers in the front door – sending them somewhere else just isn’t typical. But it…
-
A Career in Internet Marketing?
You know what’s interesting about a career in internet marketing? I don’t know anyone who is doing it and is unemployed. Nope, not a single person. You may have to answer this question for me, because I just don’t know the answer, but back in the late 1980’s were there any C++ programmers who didn’t…
-
Local Business Internet Marketing – What it isn’t
You’re on the verge on being inundated by local business internet marketing services. While you dote methodically on growing your company, internet marketers are planning to visit your company in droves in the near future. Because the need is so great and the experience level so small, small business owners are going to be getting…
-
Getting Website Traffic – Stuff You Don’t Hear About
So Darren and I are putting together a video series called 10 Minute Traffic Tips. You could ask why I suppose, but I don’t think the answer is very sexy. Darren came up with the idea, well then I really liked the idea. So we decided to do it. Yep, that’s about it. So at…