Author: Dan Morris

  • Why business tracking tools are important

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    Dan Morris
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    Business tracking tools are everywhere, but most businesses are not using them. Tracking phone numbers if you place ads in newspapers, tracking the open rate of your e-mails, tracking sales to customer contacts. . . .How do you know where to put your money if you don’t know what’s really working? Some businesses rely on…

  • Email: Avoiding Marketing Mistakes

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    Dan Morris
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    Save yourself some time and check out these tips. Avoiding marketing mistakes in your e-mail marketing program will save you time, improve your delivery rate and enable you to actually make logical and progressive changes. Today a friend, with whom I work on a website, forwarded me 42 e-mails to add to our newsletter autoresponder. …

  • Marketing Mistake: Indianapolis Zoo Prices

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    Dan Morris
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    I recently wrote about how the airlines are very close to charging you more just to sit down – which I thought was ridiculous. But then I went and saw that the Indianapolis Zoo has similar logic to their policy. It wasn’t the Indianapolis Zoo prices that prompted this post, it was the feeling I…

  • Foursquare Badges: A Nashville Guide

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    Dan Morris
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    I regularly get asked about my Nashville Foursquare badges. Since there are tons of Foursquare badges available to people in NY, Miami, and Chicago, many people think there aren’t many for us to get. Well, it just so happens there are at least 70 you can get without leaving Nashville. So here is my Nashville…

  • Turning your customers into a community

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    Dan Morris
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    There’s nothing better than turning your customers into a community of fans. That is the dream of most companies and bloggers on the net. It’s what has turned Facebook from a “reunion set-up” site to a community building juggernaut.  With a community of fans comes more sales, more feedback, more interaction and fun. What could…

  • Local Business: Beware of Today’s 7 yr olds

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    Dan Morris
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    My 7 year old, who is in the beginning stages or learning to read, seems to be able to use the computer and the internet without a problem. Whether it’s images on Google or online video games, his inability to read well hasn’t slowed him down. Nevertheless, he knows how to sound things out and…

  • Marketing Plan Mistakes – A Hallmark Case Study

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    Dan Morris
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    Sometimes I’m surprised that big companies like Hallmark can make huge marketing plan mistakes. But I was flabbergasted that Hallmark really blew a huge opportunity the other night during their broadcast of the November Christmas movie. I’m a sap, I must say and heard my wife ask no fewer than 3 times if it was…

  • Social Media for Offline Business

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    Dan Morris
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    Being a social media for offline business guy, I take special note when anything local businesses are doing online and making visible to the customer. This weekend I had the pleasure of dining at MaggieMoo’s on West End in Nashville and thought I’d share that experience. MaggieMoo’s is the first place I’ve been where their…

  • Mistakes of search engine marketing

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    Dan Morris
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    Typically I reserve this SEO case study information for my Dan’s Notes, but I thought I’d turn it into today’s blog post. Mistakes of search engine marketing attempts will certainly lead to no traffic. So here’s some tips to help you for sure. I met with a group who needed marketing help this week, but…

  • Marketing to non-customers

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    Dan Morris
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    No matter how many small businesses we meet with, not everyone will use our services. Some companies really just want the DIY Internet Marketing tools. Others want to hire us but really have a hard time expending any money whether it be marketing dollars or cash register receipt tape. It’s these companies that we’ve decided…