Link Building and UAW Awesomeness

So, we have Susanne Myers on the call today. Yeah – she’s the expert behind EasyLinkLove.com.

She definitely brought it. When was the last time you listened to someone whose built 72,000 links to a site talk about link building?

Press play if you want to learn more about guest blog posts, strategic link building, adding links to your article resource box, google analytics, what a link profile is, site silo architecture, unique article wizard and her program:

Traffic to the list to the content to the sales

Great stuff. We also spent a good deal of time talking about UAW and why it is useful.

Enjoy!
(more…)

Continue ReadingLink Building and UAW Awesomeness

Top 10 Facebook Marketing Mistakes

So I saw that Janet Slack was doing a teleseminar on the top 10 Facebook Marketing Mistakes – but I didn’t get to attend. So I asked her if she could send me the recording or a transcript or something which I could learn from and then share here.

And she did just that.

In her own words, here’s Janet Slack talking about the top 10 Facebook Marketing Mistakes.

Marketing your small business on Facebook is the latest hot marketing trend.  But recent research shows that only 37% of businesses are getting new customers and revenues for their efforts.  Here are some of the mistakes you just don’t want to make with your Facebook marketing or you risk wasting time and effort. (more…)

Continue ReadingTop 10 Facebook Marketing Mistakes

Niche Marketing Strategy: Joint Ventures

The most commonly overlooked niche marketing strategy for both local businesses and online enterprises is joint ventures. I’m not talking about full blown agreements between the financing guy and the operations guy. I’m talking about simple joint ventures like sending an e-mail to your list about the local donut shop and he doing the same for you.

On my way home from Costa Rica I was brainstorming the kinds of things a resort complex could do to increase their business. It’s not like I’m going to be going to Costa Rica every month to stay at their resort – so frequent repeat visits isn’t likely an option. But like any hotel or restaurant – you never get to rent last night’s empty room ever again. (more…)

Continue ReadingNiche Marketing Strategy: Joint Ventures

1st Steps in Setting up a Website

I’ve got a friend whose about to get his website underway. He asked me what his first steps should be. Mind you his website name is his name, and he knows his niche. Also we set up WordPress on his domain, so we’re past that as well. Basically he wanted to know what the 1st steps in setting up a website were – in terms of content.

Determining what to write

The first thing I did was make a keyword research video for him to watch  (which I posted at our free forum http://freeweeklymastermind.com/webinars  So I asked him to watch the video and use the information to put together a map of keywords he’s going to go after with his website. Starting with the big picture. . . you really want to figure out what you’re about.  If you’re at this stage, start by asking yourself what you want your “tabs” to be on the website.

Since this is a branding site, in which he’s trying to prove his expert status and get hired, he’s going to have some pretty common tabs. To start he’s going to need something like an “about me” page, a “contact me” page and perhaps a testimonials or past projects page. You don’t have to have these things – but people look for these things. Sometimes it’s good to give them what they’re looking for. (more…)

Continue Reading1st Steps in Setting up a Website