Dan Morris – Page 46 – Audience Industries

Red Hot Chili Peppers at Bonnaroo: Marketing Brilliance

Post author:Dan Morris
Post published:June 11, 2012
Post category:The Power of Email

I turned on YouTube the other night to catch the Red Hot Chili Peppers taking the stage at Bonnaroo. In fact, I turned it on a few minutes early and watched the stage hands finish up prepping the equipment. But what caught my eye and hopefully the eyes of millions of people watching around the world were the two screens on either side of the main stage.

Imagine the darkest night with only a few flashlights on an almost imperceptible stage. But then like a sun in blackness, two red billboards shown out over the crowd. Both said “Buy and download tonight’s concert, go to http://rhcp.com/live”. And history is made. (more…)

Community Building Extras

Post author:Dan Morris
Post published:June 8, 2012
Post category:Connecting with the Audience
Post comments:7 Comments

I decided to go to BlogWorldExpo this year. I have had this impression that it's just enormous with tons of vendor booths and people wandering this way and that. I…

Mistakes with Categories and Tags

Post author:Dan Morris
Post published:May 22, 2012
Post category:Leveraging the Search Engines

Logistically, categories and tags have all kinds of SEO science behind them. It’s really easy to make mistakes with categories and tags. But I’d like to leave the website organization and SEO mistakes for another blog post. In this one, let’s talk about user experience.

I bring this up after having visited Gizmodo.com today and thinking to myself how interesting that site was. I actually wondered to why I didn’t read it more often. And that entire string of thought came after seeing their sidebar.

Typically blog sidebars are pretty much the same from site to site. There’s some ads, a tag cloud of some sort and an index to the categories, pages or tags of the site. But after seeing Gizmodo – that doesn’t make sense at all. (more…)

Use Surveys to Take Action

Post author:Dan Morris
Post published:May 15, 2012
Post category:Blogging Tools
Post comments:0 Comments

It's always in the back of our mind, "I should be surveying my audience". We all think it and wish we were doing it. And then some of us actually…

Pinterest and your Marketing Matrix

Post author:Dan Morris
Post published:May 14, 2012
Post category:Video and Image Marketing

What is a Marketing Matrix?

Before you get too far into this Pinterest marketing article, I want to explain the kind of marketing matrix I promote. One of the hard things about marketing online is exposure and links. Building a quality marketing matrix makes that a bit easier. The idea is simple, find five people in a similar or related niche who are interested in marketing their site and agree to help each other.

It’s hard to find 5 people that you can really work well with, so it may take involvement in 3 or 4 groups before you put together one that works efficiently. In a matrix each person agrees to help the others in the group market what’s important to them that week. So in a six week period someone new is helping to market your projects to their audience for 5 weeks. Take a look at the matrix below: (more…)

Recover From Google Penguin

Post author:Dan Morris
Post published:May 12, 2012
Post category:BC SEO
Post comments:0 Comments

Dan takes us through the Google Penguin update and how you can recover any traffic you lost.

The Google Adwords Keyword Tool Mistake

Post author:Dan Morris
Post published:May 8, 2012
Post category:Leveraging the Search Engines

I really want to help make you aware of the Google Adwords Keyword Tool mistake that many people make. But first I want to start by saying that it is not your fault if you are making this mistake. Very big SEO companies, big time internet marketers and even IM conferences teach how to use the Google Adwords Keyword Tool. And I recently saw a video teaching it where a commenter said it was very useful.

But they are wrong. They make a mistake just teaching it.

The Google AdWords Keyword Tool is not for content marketers. It is not a keyword research tool. What you learn from it is not what you think you learn from it. The Google Adwords Keyword Tool provides information for one group – Adwords Advertisers. (more…)

Pinterest for Local Businesses

Post author:Dan Morris
Post published:May 1, 2012
Post category:Video and Image Marketing

I got this question via email today and thought it was probably a universal question:

Question: How could I utilize this for my local lawn mower repair business or my local taxi business?

Answer: Let’s break down the value of Pinterest to local businesses into two sections. First let’s discuss the SEO benefits, and 2nd let’s discuss the community engagement

Local Business SEO

I hate to break this down into two parts, but Pinterest pins can be found by searchers on Google. And they can help your website’s rankings improve. (more…)

Creating a Pinterest Campaign

Post author:Dan Morris
Post published:April 30, 2012
Post category:Video and Image Marketing

After learning how to pin pages without images, we realized that an entire campaign could be built on Pinterest – not previously imagined.

Users of our Marketing Calendar Blueprint product know that the marketing of a campaign is only part of the overall business marketing calendar. Determining when that campaign should start and stop, integrating that campaign with SEO, buyer mindset and 3 other factors were important as well.

The addition of Pinterest to that matrix provides additional traffic, insurance against SEO changes, a method of capturing user intelligence like never before available. and the ability to repurpose images one more way.

Taking cues from Chapter 3 in the Marketing Calendar Blueprint, let’s look at Google Trends to see when we should start and end a campaign for “4th of July Party Ideas”. You can see that 4th of July search starts in June and ends on July 5th or 6th. You can also see (more…)

How to Monetize YouTube Videos

Post author:Dan Morris
Post published:April 24, 2012
Post category:Video and Image Marketing

Everyone seems to ask how to monetize YouTube videos and it seems to me that most people are asking the wrong question. I think what people want to know is how do you derive income from posting YouTube videos. And the difference between those two questions is all the meat.

In a previous post I spoke at length of the Piano Guys Viral YouTube campaign and how well executed it was. After this I’d encourage you to read that. I talk some about how novel their ideas are in terms of monetizing a video campaign. But save that for later. . . (more…)