Dan Morris – Page 34 – Audience Industries

They Just Gave It Away

Post author:Dan Morris
Post published:November 18, 2013
Post category:Connecting with the Audience

Ever heard of Sharyn Sheldon? How about Peg Baron?

They’re PLR Specialists. They spend their time writing and researching great content. Then they package that content and sell it to businesses who could use it to educate their audiences. I suppose those businesses could hire a writer, but PLR is a cleaner option than hiring a writer. (No payroll to start with).

But I’m not writing you to tell you about PLR. You can check out Sharyn’s site on your own, if you want. She’s got plenty ofinformation about what it is and how you use it.

Both Peg and Sharyn do some cool ninja marketing that I wanted to share with you. (more…)

Beyond Pinterest

Post author:Dan Morris
Post published:November 15, 2013
Post category:Video and Image Marketing

So Pinterest is really hot these days. I seem to find more people talking about it than Facebook and Google Plus combined. Unlike Google Plus, however, people aren’t talking about Pinterest – they’re talking about the cool stuff they found there.

Hmmm. . . cool stuff, eh?

If people are finding cool stuff there, do you think your audience would like to hear about that cool stuff? (more…)

After You Write an Article

Post author:Dan Morris
Post published:November 9, 2013
Post category:Promote! Promote! Promote!

So you wrote an article or a blog post or you created a web page. Maybe you uploaded a video or did a podcast. Maybe you uploaded a presentation to Slideshare. . .

Basically, you created content. Now what do you do?

This is a down and dirty checklist of what to do after you create original content. (Remember if you made a video, obviously #4 doesn’t apply, and if you wrote an article #11 doesn’t apply.) Use some logic, please: (more…)

Getting Site Sponsors

Post author:Dan Morris
Post published:November 7, 2013
Post category:Monetization

Holy Moly! I could not believe what I was seeing and hearing at the "how do get corporate sponsors" session at BlogWorld. I was amazed, astounded and somewhat stupified by…

Keywords for clients

Post author:Dan Morris
Post published:November 6, 2013
Post category:Leveraging the Search Engines

Your keywords are the keys to the kingdom. The keywords dictate who comes to your site. If you can bring the right people, you’ll end
up with the right people on your list.

Take a look at the testimonials you (or your client) have received. Which kind of groups have really appreciated your message? Which customers create referrals and which ones don’t? And what is it about your service or product they appreciated?

Also consider what is the ultimate goal? If you’re a speaker, do you want to be the keynote speaker at the Republican National Convention, or at the Truck Stops of America Convention? That changes who you want to be visible for.. (more…)

Facebook Isn’t for You Is It?

Post author:Dan Morris
Post published:November 3, 2013
Post category:Consulting with Small Businesses

When you want a Facebook Page – that’s when you shouldn’t create one. There is nothing strategic about “wanting”. From a business standpoint, Facebook is a tool no less or more useful than is a hammer for a handyman.

If you’ve spent anytime trying to figure out what you’re going to do with your Facebook page – you’ve thought it backwards.

Your customers are your business and thus your time should be spent on any one of three things as it pertains to that: (more…)

Great Call to Action

Post author:Dan Morris
Post published:October 31, 2013
Post category:Video and Image Marketing

Infomercials are just horrible aren’t they? It’s OK, you can agree. I’ve spent the last 6 years in the infomercial business and am quite aware of all the crappines.

But I can tell you thing for sure – there is an equation that makes an infomercial successful. And little strategic tweaks can get you there every time.

The most important part of an infomercial is the call-to-action. That’s the part where the infomercial ends and the mini-commercial starts with the phone number starts.

That call-to-action is exactly what it sounds like “a request that you take action”. The success of the infomercial doesn’t depend on the call-to-action itself, it’s the offer that’s being made.

Let me say that another way. . . as long as there is a call-to-action, the only thing you really have to test is the price and the value. When you can find a price and value that really gets

people buying – the commercial pays for itself. (more…)

The 10 Best Places to Get Links

Post author:Dan Morris
Post published:October 25, 2013
Post category:Letters From Dan

That’s a bold claim, isn’t it? What are the 10 best places to get links to your site? The problem answering it is I can really only give you the 10 Best Places for YOUR site, not everyone’s.

Can you imagine 10 places that both an Astrology Teacher and an Apricot Farmer could stand together and sell products? Hmm. . . (more…)

The About Me Section

Post author:Dan Morris
Post published:October 19, 2013
Post category:Analyze your own Site

I got asked today what a person should write in the About Me section of their site. Interesting to me that this question was asked.

First of all you have to decide WHY you want a section called About Me. What is the point of that page on your site?

If you answer “because everyone else has one” then we’ve got more talking to do. But if you can truly answer that question – write the answer down and make it your About Me section. (more…)

Social Proof

Post author:Dan Morris
Post published:October 16, 2013
Post category:Connecting with the Audience

I was wondering what I was going to write about this week. Some weeks there is no Eureka! moment to draw inspiration from. But other weeks I’ll get 11 ideas without effort.

This week, like many, started from the blink of an eye.

I was thumbing through a magazine and almost whizzed by a page about bird feeders (the link is to a similar one). At the top were a couple of traditional bird feeders – but the article was about how to make a bird seed mobile for the birds. (more…)