Author: Dan Morris

This author has written 644 articles

Copywriting

copywritingThis week I got to crack open the “copywriting” tips I’ve collected over the years. There are a lot of people out there who know a lot of cool stuff.

Anyway, I got an e-mail this week from a friend who made a flyer for her business. The flyer pretty much said “Huge Promotion” at the top and then in different colors listed a bunch of deals on her services.

I believe one said:

“The Business Platinum Plus now only $25.00 a month for the first
three months”

And then it continued to list other “deals”.  If you’re going to create a flyer like that, make sure you send it to one of these two groups ONLY:

1. those who fully understand you, your offerings and the benefits AND have already expressed an interest in buying.

2. people you’ve already spoken with who don’t care about the benefits, they’re just waiting for the great deal you told them about. (more…)

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Spend $0.50 to make $1-

yay-198208Did you know you could use AdWords to sell an ebook AND make money doing it?

I know it sounds dumb, but if you spend less than you make, you can spend it forever.

To make it even easier, you can create ads that are so specific, only buyers would dare click. Thus every click pays.

For instance when would you click on this ad language? (more…)

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Tracking: A Key To Success

ANalyticsYet another factor that is critical to any businesses online (or offline for that matter) success is tracking. You really need to keep track of where your leads and traffic come from so you can replicate and scale any success you have.

To be really effective, tracking should be a big part of every business decision you make. For instance leasing billboard space is great, but unless you can track the business that comes from that billboard – you’re really performing a branding activity. And most of the time, the ROI of branding can not be tracked. (more…)

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YouTube Strategy

 

youtube

This week has been all about viral videos. We’re producing a video for a client with the goal of driving traffic through that viral “relevance” mechanism.

The video’s message is so inspiring and specific to our audience, we know that viewers in our audience will forward it to others in our audience – and pretty much no one else. Then through the messaging in the video we plan to drive that traffic back to our site.

So I was doing some more studying of video techniques and thought I’d bring some to your attention (more…)

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