The Mission of Blogging Concentrated is to equip professional bloggers and business owners with the necessary tools to be relevant and successful in the digital market. Blogging Concentrated offers a host of services and opportunities for bloggers ranging from individualized workshops or larger events to independent consulting and corporate blogger training.
We’ve developed a five curriculum strategy (BC Sequoia, BC Circles, BC Leverage, BC Pages, and BC Threshold) and a continuing education module to push the limits of bloggers and online marketers. Through the use of practical, hands-on examples, strategic marketing plans and in-depth discussions, our events are designed to improve our bloggers’ income, make them market smarter and build businesses that can be sold or retired.
Where Do We Serve You?
Conference Add-ons We absolutely love offering to do a Blogging Concentrated Curriculum as a Conference Add-on. Whether it’s a blogging conference like Blissdom Canada or Blended, a lifestyle conference like TheMomCon, a professional conference like the Audiology Association or a small group retreat we bring great value to the attendees. Not only that we do the marketing to bring our community to your conference.
Nationwide Workshop Tour We have traveled to more than 27 cities bringing our workshops directly to bloggers and marketers in those areas. We traditionally put on a 9 – 5 Saturday event, but often meet on Fridays and Sundays and sometimes 2 day events.
Companies We truly enjoy helping companies understand how to best utilize social media and their company blog to turn their customers into fans and their fans into cheerleaders. While engagement is the current buzz word, we help companies understand relevance, resonance and the role of revenue.
Teaching There is nothing greater than being asked to share our knowledge. We’ve had the pleasure of teaching at UMass Boston’s Social Media Day, the Florida Parent Educator’s Association Conference and Belmont University. Not only that but we’ve been able to write complete blogging and SEO curriculum for schools like Collective Bias University and Social Media Marketing University.
Our Curriculum . . .
BC Sequoia embraces the concept of pushing one’s self and website beyond perceived roadblocks to growth and success. Since everything should build upon itself to make tomorrow easier we dig deep into the business foundation to make sure everything is set up properly. We look at messaging purpose and congruence, explore the 80/20 rule, make sure the Adsense and YouTube structures produce actionable results, look at the viral elements of ebooks and much more. Learn more. . .
BC Circles focuses on the idea of the Venn Diagram effect, identifying the overlapping needs and desires of your audience and learning to match that with subject lines they’ll click, blog posts they’ll read, pin captions they’ll repin and products they’ll buy. There’s a deep focus on understanding copywriting better, learning what to email your audience and how to get them to come back to your site. This is a great class to really become better at blogging .Learn more. . .
BC Leverage is an exclusive 3-day retreat for 12 dedicated and driven bloggers with a real desire to succeed. Blogging Concentrated Leverage is entirely focused on search engine optimization and integrating that knowledge into all aspects of every participant’s business. We spend 2 1/2 days combing through every part of SEO including purpose, need, technical aspects, analytics, measurement strategy and SEO ROI.
BC Pages is our deep dive look into all the monetization tools. We explore Adsense and the other ad networks, private ads, affiliate marketing and sponsorship opportunities. And we look at what options we have selling our own products on-site with a major discussion being how do we measure and improve overall site income. Pages is all about money.
BC Clusters is 100% Marketing. We’re talking about the 26 things you should do after you upload your blog post, guest posting, hashtag marketing, harnessing the power of other social networks, making the connection between offline and on, using affiliates, piggybacking on other marketing campaigns, joint ventures, effective blog commenting, how to use forums and the 26 sites you didn’t know you should be using.
BC Threshold is our “What’s Next” online summit. Here we’re gathering experts in the fields of magazine production, product sourcing and licensing, spokesperson opportunities, podcasting, videography, voice-overs, putting on live events, book publishing, film and going international.
BC Brand Support is an in-house workshop we do for companies looking to get better results from their social media and company blog. Here we look at implementing overall team structure within an organization helping to focus the team on the overall goals and ROI necessary for efficacy. We look at effective social media strategy, community building, revenue production and tracking.
We also look at how companies can work with online influencers to deliver their message. The discussion involves understanding an influencer’s SEO, how to use their reach, product placement, what to ask for that helps and what to ask for that hurts overall brand exposure. The depths brands go to now to work with bloggers for promotion are only 10% of what’s possible.
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