So Pinterest is really hot these days. I seem to find more people talking about it than Facebook and Google Plus combined. Unlike Google Plus, however, people aren’t talking about Pinterest – they’re talking about the cool stuff they found there.
Hmmm. . . cool stuff, eh?
If people are finding cool stuff there, do you think your audience would like to hear about that cool stuff? (more…)
Recently on FreeWeeklyMastermind.com (which I invite you to join) we did an “impromptu” mastermind call all about video marketing ideas. I thought I’d recap what we spoke about here.
In one of my previous Notes on video marketing we discussed Tubemogul, optimizing YouTube videos, repurposing videos and embeding them on your site. I’ll shy away from those topics this time.
There are three types of Video Marketing Strategies. (more…)
This week I chatted with a guy who’s made a bunch of videos for YouTube but didn’t know exactly how to use them:
Let’s start with the optimization steps:
1. When loading videos up to YouTube, make sure you first save the video on your computer as “yourkeyword.mpeg” or whatever format it is in.
2. Then put your keyword in the Headline – but still find a way to make it enticing.
3. Then put your url first in the description linking back to the page you want them to go.
4. Then copy and paste the keyword title into the written description part right after that.
YouTube gives you one more way to monetize videos now by allowing external annotation links in the video itself. If you read our previous post on different ways to monetize YouTube, you previously had to be a YouTube partner to get external links in the videos.
This doesn’t take the place of using the annotations feature to strategically move your audience to other videos. It doesn’t take the place of the links in the description, or the call-to-action in the video. This is something new to consider in your video and YouTube strategy.
The only feature that hasn’t been enabled yet is the ability to link to any website. At this point you’re only allowed to link to the website that is associated with your YouTube and connnected Google account. So if you’re hoping to link to sales pages, build them inside your main site. (more…)
So I’ve figured out a little something with Pinterest. It’s not rocket science and it isn’t going to blow you away, but I bet you’ve neglected it and I bet you’re going to be really happy to start doing it again.
And this concept is the same for YouTube, Flickr, Instagram, Pinterest, Tumblr and any other image based account that ties into Twitter.
The concept started to sink in a bit after seeing the “likes” that Crystal Collins of TheThriftyMama.com was getting on her Instagram account. It took a bit for it to sink in, but then it all made sense.
For instance take a look at Stabiano on Instagram. He’s got 35,353 followers of his Instagram photos. And Yaron007 has almost 6,000 followers for the same reason. That reason is right here in this picture. (more…)
What’s the YouTube Editor about? Inside YouTube is a special editor that’s got a few more bells and whistles than the Video Manager. It offers free features like the ability to add text overlays, cut videos, add music and harvest creative commons material. In this video I show you how to harvest other people’s videos to take as your own.
Below the video we talk about why you would use this tool.
No one ever asks how to use testimonials. Instead most do it the way everyone else does it. They create a testimonials page and they hope you go read them.…
Before you get too far into this Pinterest marketing article, I want to explain the kind of marketing matrix I promote. One of the hard things about marketing online is exposure and links. Building a quality marketing matrix makes that a bit easier. The idea is simple, find five people in a similar or related niche who are interested in marketing their site and agree to help each other.
It’s hard to find 5 people that you can really work well with, so it may take involvement in 3 or 4 groups before you put together one that works efficiently. In a matrix each person agrees to help the others in the group market what’s important to them that week. So in a six week period someone new is helping to market your projects to their audience for 5 weeks. Take a look at the matrix below: (more…)
I got this question via email today and thought it was probably a universal question:
Question: How could I utilize this for my local lawn mower repair business or my local taxi business?
Answer: Let’s break down the value of Pinterest to local businesses into two sections. First let’s discuss the SEO benefits, and 2nd let’s discuss the community engagement
I hate to break this down into two parts, but Pinterest pins can be found by searchers on Google. And they can help your website’s rankings improve. (more…)