Category: Package your Knowledge

Creating a marketing plan that matches the consumer buying process strategy is crucial to the overall conversion rate of the campaign. And the key is understanding that marketing plans don’t have to be difficult – the framework itself can be very easy. In reviewing where we are on a client’s site, I detailed the basic…

Companies spend thousands of dollars on consultants in their quest to come up with product, service and company names.  Here in Nashville there are names like Laser Quest, Cheddar’s, Nissan and Maggiano’s that probably were the result of months of talks, tests and money. But does the name itself create revenue for the company? Does…

My wife brought home giant marshmallows this past weekend. Seriously, they’re giant – the size of 4 marshmallows  perhaps. When my kids saw those  – all I heard from them for the next 2 days was  “can we make s’mores?”  I don’t know when marshmallows were invented, but for at least the last 25 years there’s…

Business schools just don’t understand the value of content in your marketing efforts. Rarely do I run across a business owner who truly appreciates the term “content”. And we’ve found even those who do, don’t have time to create it because “they’re too busy marketing and finding new customers”. The bottom line is this, if…

Are you just getting started in internet marketing? I put this together as a follow-up e-mail I sent to a business group I met with. Ultimately, I decided I should immortalize it by turning it into a blog post. Before I did, I rewrote the list from a “chronological” standpoint. If you don’t have your…

The Niche Affiliate Marketing System Workshop released their newest product “Create and Sell Products in 90 minutes”.  Combining the experience of Lynn Terry, Jeff Herring, Mark Hendricks and Cindi Dawson, the program not only taught how to create and sell products, but was itself a product created in 90 minutes.

Ijust returned from the Niche Affiliate Marketing System Workshop today that David Perdew put on. I’m pretty excited and will be Tweeting about it all week. In case you’re not familiar with the Niche Affiliate Marketing System Workshop and products, David Perdew has put together a “community college” for all who want to be an…

Well the perfect work from home job is a website builder, and there is no better program than Site Buildit. Sure, neither you nor I know anything about website building – but let me tell you what you already know to help you understand why building profitable websites with Site Buildit is the perfect work…

You can reduce your Google AdWords costs by doing other things than keyword research, landing page improvement and competitor analysis. In fact, some of the administrative sides of your Google AdWords campaign can help you lower the cost. Why Google allows this cost reduction method to work, I do not know. But we’ve proven it…

This clinic was posted May 15th, 2009 at 1:00 pm. on Twitter. Please follow me on Twitter so we can converse live there! I set up a blog for a friend yesterday. He doesn’t quite understand the idea of the blog yet -but he’s very excited to be doing one. So I thought I’d teach…