Category: Consulting with Small Businesses

This week I had coffee with a friend, Jason Elkins. He’s doing a program he calls 100 cups of coffee in 100 days”. While his program is a relationship building program, it makes a great marketing program, too. He and I spoke at length about our client’s, what we’re doing for them and how that’s…

Why does it seem like our “preferences” are being used against us? I just read that airlines are now charging an extra fee to sit in a window or aisle seat. US Airways is charging between $5 and $30 for this service. From an economic standpoint, I guess it narrows down who really wants to…

I approached an affiliate network this week to see if I could place some banner ads on my sites for a couple products I thought were cool. And the response I got was “let us review your sites and see if there is a match”. I thought that was odd. Well, once I totally over-thought…

Some important folks visited my blog this week. I say important because they’re important to me, but it’s not like the guy who invented Oreo’s stopped by to read this stuff. 🙂 They’re stopping by occurred the same time I was working with a new client. And unfortunately the lesson I was trying to teach…

The Ladder of Value isn’t something you’re going to learn about in school. In fact, this may be the only time you’ll ever hear about it, but I guarantee that it will not only make sense to you – but will likely shift your thought process in your marketing efforts. The premise is simple. If…

Video is powerful. Did you know that people watch more internet video these days than they do television? Did you know that Google indexed video as it does everything else and will place it on the first page of results ?Did you also know that 95% of people watch internet videos to the end? They…

I took the kids to Chicago this 4th of July to see the fireworks. Why wouldn’t I? The fireworks should be fun, full of magnificance (if that’s a word) and should awe you.  That was my first mistake. For one – an 8 and 6 year old can be awed by a sparkler they hold…

I haven’t done one in a while, but spent some time at a biz strategy meeting tonite and feel like tonite is a good nite for a twitter clinic Tonite’s twitter clinic is about your basic internet marketing strategy and how to create the structure. I’ll post this later on my blog. So let’s get…

I posted this Twitter Clinic on Twitter at 10:13 May, 12th. Please follow me to see more Twitter Clinic’s live: So tonite’s Twitter Clinic is on traffic generation to your site. I’m not an expert (though who is) but I definitely get it. So who do you want coming to your site/blog/facebook page? That’s the…

The SAMBA Blog’s April 8th post was on the importance of a quality product in terms of the product/marketing mix. I think that analogy can be used to describe the importance of a website’s content and function in terms of the marketing that went into planning it.