Category: Consulting with Small Businesses

With permission I’m able to relay this business to business marketing mistake that one of my mastermind members made these last few months. We all knew that the change he made was responsible for the error – but it took a while to pin down the “why”. So an autoparts wholesaler has a pretty comprehensive…

You’ve heard about teleseminars and webinars, I’m sure. I’ve always associated them with office training calls for some reason, but I seem to be on a lot of them lately. The fact is webinars and teleseminars are about the coolest marketing trend in a long time. And the thing is –  the word teleseminar (or…

Most businesses don’t consider empty tables as marketing strategy mistakes. But with good tracking of your peak hours, a marketing plan can be developed to take advantage of the slow times. For some businesses this lack of marketing strategy can leave them in dust when the unexpected happens. I used to manage the Stadium View…

Local Mobile Marketing with text messages isn’t really a fad or a phase. It’s a natural progression of marketing tools. Some people don’t like text message marketing, but for the most part, it’s easy to avoid getting what you don’t want. Your customers won’t give your their phone number or check the box for “text…

This week, at my MeetUp group, to which the topic was “Laser Target Your Customers”, I met a guy who sells solar panels as a commissioned salesman. He’s really pretty inspiring being that he got the job so he could learn more about solar panels so he could create a better website. I found out…

Strangely, this week has been the week of piggyback marketing discussions. I have no idea why because I’ve spent little time on the subject in the past. But it has been tremendously appropriate this week. On Monday,  I met with a gentlemen who is selling an incredibly useful and revenue producing service. But no one…

Video marketing is fun and easy. I say it’s fun because rarely does anyone pay $10.50 at the theater to sit and read a magazine for two hours. Nope, people like video. Did you know that you don’t even need a video camera to start video marketing? I mean you don’t even have to rent…

When I meet with potential clients for the first time, they often ask how to get customers to their website.  I’ve come to realize it’s just not common knowledge for business owners. When you’re thinking about how to get paying customers in the front door – sending them somewhere else just isn’t typical. But it…

You’re on the verge on being inundated by local business internet marketing services. While you dote methodically on growing your company, internet marketers are planning to visit your company in droves in the near future. Because the need is so great and the experience level so small, small business owners are going to be getting…

So Darren and I are putting together a video series called 10 Minute Traffic Tips. You could ask why I suppose, but I don’t think the answer is very sexy. Darren came up with the idea, well then I really liked the idea. So we decided to do it. Yep, that’s about it. So at…