Connecting with the Audience

I recently took some photos of my “geek-tech” friends at TEDx Nashville. Once I got home I was trying to figure out where to post these photos.

Should I post them on the TEDx Facebook Page, what about my neighborhood “Nashville Geek Breakfast” page? My Profile?

Well at that moment I noticed that Dave Delaney had posted his photos to Flickr. Shoot! Why didn’t I think of that? Instead of the same ole – same ole, why not use the Flickr account I pay for annually?

So that started me on a week of “introspection”. What else am I already doing that I’m not really thinking too much about? Where can I move my audience, give them something interesting to see and do. So here’s a list of new ways to interact with your audience: I already know this places look “normal”, but take a second look – are you really USING THEM?

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I decided to go to BlogWorldExpo this year. I have had this impression that it's just enormous with tons of vendor booths and people wandering this way and that. I…

There's nothing better than turning your customers into a community of fans. That is the dream of most companies and bloggers on the net. It's what has turned Facebook from…

Don’t underestimate the power of your message. When you connect with your audience with the right message, they’ll also connect with you.  And in some instances, the message alone will set you light years ahead of your competition.

I was listening to Paul Winkler, a local investment coach, talk about how to hire a good investment guy on his radio show the other day. He was talking about asking tough questions before actual hiring the guy to run your finances.

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The money is not in the list. How many times have you heard that? I suppose there's someone out there using that headline just to attract traffic. But the truth…