Blogging CEO Decisions

Prior to going to BlogWorldExpo I’ve maintained the position that trying to build an audience in a new, unrelated niche wasn’t the best idea. The whole point of list building and empire creation is culling together an audience of similar interests to which you can create a community.

Starting a second site in a related niche means you have the power of your community behind you. Emailing your loyal fishing enthusiasts about your new rainbow trout site makes a ton of sense. You get instant engagement and typically great testimonials from the old people. And doesn’t it make more sense than inviting all your fishing enthusiasts to your new quilting website? (more…)

There are so many things to do, isn’t there? Podcasts, Pinterest, Facebook, e-books, email, Flickr, Youtube, Hubpages, Google Places, backlinks, Twitter, Stumbleupon, Cinch, Slideshare, Instagram, Digg, BlogTalkRadio, Kunaki. . . the list goes on and on.

Does the existence of a social network, a social utility or a marketing tool mean you have to use them? Of course it doesn’t, but then why do so many companies maintain presences on all of them? The answer is purpose.

When you begin your marketing efforts, make sure you have a plan and can execute that plan. If you can successfully execute an entire marketing plan on one network, then you can probably expand that to two. A well executed plan means you’ve tested your messaging so that it attracts the right people to your funnel. Then you’ve tested the parts of the funnel so you’ve maximized the number of prospects that make it to your goal.  Finally, you’ve tested the backend and have found surefire ways to monetize them over and over again. (more…)

It's true I'm an internet marketing guy who loves and values the proximity Facebook creates - but I'm telling you now, do not "get a page". Stay away from it…

Part 1 |Part 2 |Part 3 What level of expertise would you say you have achieved in your blogging career, and how do you measure that for yourself? If you're…

Part 1 |Part 2 |Part 3 There's a huge difference between a blogging hobbyist and a professional. While some bloggers seem to have defied the odds and have stuck to…

Part 1 |Part 2 |Part 3 Tracking Tracking is what separates the hobbyist from the professional. With Google Analytics alone you can know where your traffic comes from, which keywords…

  Remember learning about leverage in physics class?  I think the discussion revolved around weights, pulleys, fulcrums, and anvils. Or something like that. The idea was we needed to lift…

Have you met my folks? They run http://front-porch-ideas-and-more.com and they’re not even Geeks. My dad didn’t have any real internet or marketing expertise before starting it. And my mom, well we call her “smartest +1”. . .

Anyway, they built this great business that generates revenue from organic traffic clicking online Adsense ads. They also have a couple ebooks, some direct advertisers and some list building.

What they don’t have are dates or ties that really bind them to their site. They don’t have clients, deadlines, membership programs, forums, speaking engagements or really anything that ties them down every week. (more…)