Local Business Marketing: It’s not all me
Some important folks visited my blog this week. I say important because they're important to me, but it's not like the guy who invented Oreo's stopped by to read this…
The custom blog magnet tool
I gotta tell ya, this blog comment magnet is the coolest tool I've seen in a long time. There are a lot of tools out there, and some of them…
Ladder of Value: Moving customers from $7 to $1,500
The Ladder of Value isn't something you're going to learn about in school. In fact, this may be the only time you'll ever hear about it, but I guarantee that…
Get your customers to market your small business with video
Video is powerful. Did you know that people watch more internet video these days than they do television? Did you know that Google indexed video as it does everything else…
The NAMS 6 Toolkit is Here!
This is it. You've come to the right place. The NAMS 6 Action Guide is complete.
Managing Customer Expectations and Your Business
I took the kids to Chicago this 4th of July to see the fireworks. Why wouldn't I? The fireworks should be fun, full of magnificance (if that's a word) and…
A Darryl Worley Live Concert local business marketing example
Tonite I went to a Darryl Worley concert - for free. In fact, when my wife told me this morning that we had to go to the kids' Vacation Bible…
The NAMS logo contest
I look forward to the day that I have to come up with a logo like David Perdew is doing with his NAMS logo contest. That makes me think of…
Local Marketing Strategy Template
How nice would it be to follow a template for local marketing strategy? In fact, I really wanted something I could put together and sell to all our clients. Who doesn’t really? How easy would that be to fill out some template information and then charge companies “big dollars” to get it done. Lucrative, for sure.
But we quickly found out that while a template sounds good – it won’t make the phone ring for the client. In fact, we’ve found the needs of our clients to be so incredibly different that only small parts fit into an overall formula. Basically our local marketing strategytemplates are no more than systematized paths. (more…)
Google Starred Results – A New SEO tool
Did you happen to see the new "Google Starred Results" on your last search? It would have showed up at the top of the search results. It's like an interactive…
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