Author: Dan Morris
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Google Analytics – How to A/B Test Web Pages
This is the mini-course I taught in my “Lunch and Learn Series” at NAMS. Press play if you want to learn more A/B testing. IF you’ve ever shot two videos, or had two headline ideas or even thought of two completely different ways to create a sales page – then A/B testing is for you.…
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Another Great NAMS Atlanta Event!
So I got back from the NAMS event in Atlanta on Monday. (If you’re not familar, that’s an event for people looking to increase revenue from their online efforts). Humbling as it is, I got to share the stage with Carrie Wilkerson, Susanne Meyers, and Jack Born among many others. Can you believe Elsom Eldridge,…
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The Science of Blogging – What You Need to Know to Increase Reach and Profitability
There are few jobs easier than blogging. In its simplest form there is little to separate the writings of a private diary to those of a blogger. With a computer, internet access and a willingness to pour one’s thoughts out over a keyboard –BLOGGING in essence is easy. Unfortunately blogging as a business is anything…
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#1 Website Shopping Cart Mistake
The #1 website shopping cart mistake isn’t one that you make when you’re building your shopping cart. The mistake was made back in college when you decided that Psychology 101 was so easy you could skip half the classes. Because it’s what you would have learned in psychology that will drive more sales to your…
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Small Business Branding Mistakes
John Morgan’s book “Brand Against the Machine” is really a full length definition of branding itself. Sure, there are examples of small business branding mistakes and a whole lot of what you should be doing. But as a whole, it’s what the dictionary should reference when you look up “branding”. Blockbuster is an example of…