Author: Dan Morris

This author has written 644 articles

Marketing Plan Mistakes – A Hallmark Case Study

Sometimes I’m surprised that big companies like Hallmark can make huge marketing plan mistakes. But I was flabbergasted that Hallmark really blew a huge opportunity the other night during their broadcast of the November Christmas movie.

I’m a sap, I must say and heard my wife ask no fewer than 3 times if it was OK to watch the movie. She knew I’d get teary-eyed 10 – 15 times and I knew it, too. Those Hallmark movies are good for that. But Hallmark goes above and beyond these days, they buy almost all the ad time and fill it with sappy commercials too. (more…)

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Don’t Take Notes At NAMS Like You’re Still In College

Guest Post By Susanne Myers

Daily Affiliate Tasks

Most of us learned how to take notes in high school and college. You write down the most important facts, dates etc. and then commit them to memory before the next test. The main focus is to listen and capture the most important points your professor or teacher made.

Taking notes at an Internet Marketing Conference like NAMS is very different. There’s no need to transcribe each lesson and note all the facts because:

    1) There isn’t a test at the end (no matter what some instructors will tell you).
    2) If you’re staying at the hotel, you’ll get recordings of all sessions.
    3) It’s not the facts and figures that matter.

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