Banner Retargeting Marketing Strategy
A well executed banner retargeting marketing strategy is a tremendous way to capitalize on all your other marketing efforts. Banner retargeting is a way to make sure that visitors to your website continue to see ads for your products/services on the web AFTER they leave your site. Basically – automated outbound follow-up.
Executing it is easy. It is the practice of putting a cookie on the computer of someone who’s been to your website (specific pages that is). Then buying banner ad space that will serve your ads when someone with that cookie on their computer visits that page. That’s the entire program in a nutshell.
If you’ve ever wondered about doing an outbound telemarketing campaign to call past users of your product or perhaps a postcard campaign to your pile of business cards – you’ll like this.
Before I go further most people who don’t understand banner retargeting have the following two concerns. (And because they have these concerns they typically fail to hear the astounding benefits of a banner retargeting marketing strategy.) So let’s address those two questions: (more…)
Today I experienced a Ruby Tuesday Marketing mistake. You might consider it an operations mistake or just a miscommunication, but you’d be wrong. While birthday promotions involve the restaurant staff and the operations department, they are a type of “rewards program” designed by the marketing folks.