Dan Morris – Page 24 – Audience Industries

Pinning for Profits: Making Money on Pinterest

Post author:Dan Morris
Post published:July 16, 2014
Post category:BC Pinterest BC Social

Let's talk about the social, SEO and money side of Pinterest

Blog Post Publishing Checklist

Post author:Dan Morris
Post published:July 4, 2014
Post category:Leveraging the Search Engines

Looking for a good blog post publishing checklist? As part of the 21 Day SEO Challenge we put together this checklist to help you remember what you should be doing.…

Biz Book Insights – Primal Branding

Post author:Dan Morris
Post published:July 1, 2014
Post category:BC Biz Book Insights

After you watch the video, learn the highs and lows, ins and outs of the book, the question is up to you. . .

Best Simon Sinek Speeches

Post author:Dan Morris
Post published:June 29, 2014
Post category:BC Speeches

Recently in the Free Weekly Mastermind Forum Dan wrote an article about authenticity and the overuse of this word. We chatted about about how it's really not about the cliche…

WordPress does not help SEO

Post author:Dan Morris
Post published:June 26, 2014
Post category:Leveraging the Search Engines

WordPress does not help SEO. With all the talk about SEO plugins you might think you’re at a disadvantage without WordPress. And without the SEO plugins you might think you’re at a disadvantage compared to those who have them.

But you’d be wrong.

WordPress and SEO just aren’t related in any way.

SEO is the process by which you prove to the search engines that you are relevant for a given topic. Wordpress itself is just a content management system. WordPress is a program like Microsoft Word, but instead of being designed to create text documents it is designed to create web content. That’s all it is. WordPress is a program that makes it easy for you to put content online. (more…)

My Readers Don’t Want a Newsletter

Post author:Dan Morris
Post published:June 25, 2014
Post category:Blogging Tools
Post comments:7 Comments

In my recent article Don't Write an E-book, there were some questions about the purpose of building a list. I believe a couple people actually said "my readers don't want a newsletter, they already get my feed".

Don’t Write an e-Book

Post author:Dan Morris
Post published:June 22, 2014
Post category:Featured
Post comments:14 Comments

No matter what I told you, or you heard from John Saddington at Savvy, or you read online somewhere. . . take "write an e-book" off your list of things to do.

Choosing a Monetization Model

Post author:Dan Morris
Post published:June 22, 2014
Post category:Featured
Post comments:11 Comments

Big companies have entire departments dedicated to their monetization model and regularly discuss pricing strategies, cost cutting measures, and increasing the number of income opportunities. How much time have you…

Analyzing your bounce rate? Mistakes are common

Post author:Dan Morris
Post published:June 19, 2014
Post category:Common Marketing Mistakes

What do I mean by bounce rate mistakes? The bounce rate is typically what analysts note as the percent of people that come to your website and then almost immediately hit the back button. When they “bounce” off they’re considered part of the bounce rate.

But most people look at the term incorrectly and start talking about bounce rate mistakes if your bounce rate is too high. Some even think Google cares about the bounce rate. (more…)

Consumer Buying Process: Messaging Makes all the Difference

Post author:Dan Morris
Post published:June 18, 2014
Post category:Consumer Buying Process

I always enjoy “analyzing” the consumer buying process in different industries. For instance it doesn’t take much effort to sell a candy bar at the grocery store checkout. But it takes a heck of a lot of work to get a country to buy a Boeing 747.

This past week I met with both an insurance guy and a financial services guy (sales calls basically). I don’t need either, and imagine a great number of their appointments are with people who don’t want to change insurance or need a new money manager. But they make sales – so how does that work? And can we translate that to the web?

According to the financial services guy, there’s no way to makes sales in the financial services sector without first establishing a personal relationship with the clients, basically over coffee to start. In his mind even when people are shopping for what you have, unless you have a relationship with them they’re not doing business with you. The insurance guy felt the same way. (more…)