What is a URL? http://yoursite.com/blogpost
Try not to have a date in the URL.
Why we want to use your “more” button.
You can republish old posts with a new date – Google doesn’t care. Refresh old posts – don’t have to write new ones.
When a post goes away (expired offers, etc), redirect it. Make a 301 etc.
Remember, there are many posts that you don’t need to worry about optimizing. Some things people just don’t search for.
So we need a keyword tool to help us learn which keywords will serve our business.
|BC PRIME EBOOK SPECIAL: If you’re not in BC Prime, consider this a teaser as to the kinds of ebooks we put out to the membership each month. If you are a member, hope you didn’t forget about this one. 53 Tweaks to make to your Website|
|In FreeWeeklyMastermind, we recently did a call on Internal Link Structure.|
|After you switch your permalinks, make sure to check Webmaster Tools to ensure you don’t have broken links.|