What is a URL? http://yoursite.com/blogpost

Try not to have a date in the URL.

Why we want to use your “more” button.

You can republish old posts with a new date – Google doesn’t care. Refresh old posts – don’t have to write new ones.

When a post goes away (expired offers, etc), redirect it. Make a 301 etc.

Remember, there are many posts that you don’t need to worry about optimizing. Some things people just don’t search for.

So we need a keyword tool to help us learn which keywords will serve our business.

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	In FreeWeeklyMastermind, we recently did a call on Internal Link Structure.
	After you switch your permalinks, make sure to check Webmaster Tools to ensure you don’t have broken links.