Promote! Promote! Promote!

A well executed banner retargeting marketing strategy is a tremendous way to capitalize on all your other marketing efforts. Banner retargeting is a way to make sure that visitors to your website continue to see ads for your products/services on the web AFTER they leave your site.  Basically – automated outbound follow-up.

Executing it is easy. It is the practice of putting a cookie on the computer of someone who’s been to your website (specific pages that is). Then buying banner ad space that will serve your ads when someone with that cookie on their computer visits that page. That’s the entire program in a nutshell.

If you’ve ever wondered about doing an outbound telemarketing campaign to call past users of your product or perhaps a postcard campaign to your pile of business cards – you’ll like this.

Before I go further most people who don’t understand banner retargeting have the following two concerns. (And because they have these concerns they typically fail to hear the astounding benefits of a banner retargeting marketing strategy.) So let’s address those two questions: (more…)

Did you know you could use AdWords to sell an ebook AND make money doing it?

I know it sounds dumb, but if you spend less than you make, you can spend it forever.

To make it even easier, you can create ads that are so specific, only buyers would dare click. Thus every click pays.

For instance when would you click on this ad language? (more…)

So you wrote an article or a blog post or you created a web page. Maybe you uploaded a video or did a podcast. Maybe you uploaded a presentation to Slideshare. . .

Basically, you created content. Now what do you do?

This is a down and dirty checklist of what to do after you create original content. (Remember if you made a video, obviously #4 doesn’t apply, and if you wrote an article #11 doesn’t apply.) Use some logic, please: (more…)

Let’s talk about traffic:

If you use Google’s alerts or Talkwalker Google will track any word (or words) you tell them, and will send you a link anytime those words show up on the internet.

Many times someone will write about your topic on their blog. You can then go there and leave a comment and (if a conversation breaks out) perhaps a link. Plus it’s a good way to find business partners, because you’ll be able to find the obscure sites you didn’t previously know existed. (more…)

You can reduce your Google AdWords costs by doing other things than keyword research, landing page improvement and competitor analysis. In fact, some of the administrative sides of your Google AdWords campaign can help you lower the cost.

Why Google allows this cost reduction method to work, I do not know. But we’ve proven it time and again that your costs will go down. Determine your main AdWords keywords and create a new AdWords Campaign for each keyword. In that AdWords campaign, create a folder with that same keyword name. We believe this double use of the keyword on the administrative side somehow increases your relevancy score with Google. (more…)

This clinic was posted on Twitter April 30th at 4:00 pm. Please follow me on Twitter; to see more clinics and converse live.

My Twitter Topic today is how to use Google AdWords – that’s the ads you see on the side of the SERP (Search results page). To start,

It’s not easy to use AdWords successfully, lots of people lose money doing it. That’s because they don’t understand specificity. (more…)