Category: Marketing Calendar Blueprint

I’m not sure if you know this but I interviewed some cool companies for our Marketing Calendar Product. One of those companies was the Nashville Symphony. Recently I got a chance to sit down with them and learn more about their social media strategy; they’re one of the few symphonies in the world that has a…

I opened up my email today and noticed quite a few people talking about marketing calendars. I even saw a few screen shots of people’s calendars that said things like: Feb 1 Send email about chocolate Feb 3 Upload chocolate blog post Feb 5 Start promoting Reggies book Some of the marketing calendar suggestions just…

Hopefully you’re using an analytics suite like Google Analytics to track your efforts. The information you get from these statistics enable you to make decisions, change your methods and better target your revenue sources. What most people don’t do however, is use their analytics to improve their marketing calendar strategy. Let’s take Halloween for example.…

Are hashtags part of your annual marketing plan? Have you ever even considered doing something more proactive with them than just using your normal ones? If you spend any time preparing for holidays, seasons and events, then you should actively market with hashtags. [stextbox id=”black”]In case you missed the memo, a hashtag is a set…

Every December I see people peddling marketing calendars. Most of them are blank templates which I’ve always called a calendar. Others include lists of holidays to put on the calendar, and places for “important dates”. But planning your business is way more involved than labeling a few holidays. While an editorial calendar is useful, it…