Category: Consumer Buying Process

Last week on the Celebrity Apprentice, the folks at Right Guard got asked a pointed question.  They first  instructed the celebrities that the Right Guard target market was young, sporty males and thus their advertisement needed to reflect that. One of the Celebrity Apprentice team members asked, “Should we market to the mom’s and wives…

This is the third time I’ve written about The Buying Process in the last few months.  This morning I met with some folks who hadn’t really spent a lot of time thinking about the buying process of their consumer. So after talking about it a bit, I wanted to add a little bit more. Please…

The SAMBA Blog’s April 8th post was on the importance of a quality product in terms of the product/marketing mix. I think that analogy can be used to describe the importance of a website’s content and function in terms of the marketing that went into planning it.