Consumer Buying Process – Page 3

Celebrity Apprentice: Right Guard proves the buying process

Post author:Dan Morris
Post published:April 13, 2010
Post category:Consumer Buying Process
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Last week on the Celebrity Apprentice, the folks at Right Guard got asked a pointed question. They first instructed the celebrities that the Right Guard target market was young, sporty…

Your Web Page and The Buying Process

Post author:Dan Morris
Post published:December 8, 2009
Post category:Consumer Buying Process
Post comments:1 Comment

This is the third time I've written about The Buying Process in the last few months. This morning I met with some folks who hadn't really spent a lot of…

The Primacy of a Web Product

Post author:Dan Morris
Post published:April 10, 2009
Post category:Consumer Buying Process
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The SAMBA Blog’s April 8th post was on the importance of a quality product in terms of the product/marketing mix. I think that analogy can be used to describe the importance of a website’s content and function in terms of the marketing that went into planning it. (more…)