Category: Consumer Buying Process

Recently I was asked where to get a free online logo design in our Facebook Group. I was actually curious myself so I did a little research and came up with some ideas for you. From a business risk standpoint, I really wonder if getting a free online logo design is where we want to…

I always enjoy “analyzing” the consumer buying process in different industries. For instance it doesn’t take much effort to sell a candy bar at the grocery store checkout. But it takes a heck of a lot of work to get a country to buy a Boeing 747. This past week I met with both an…

I recently read an article over at Alejandro Reyes’s website (which you can see here) where he published the results of a survey his readers took. I thought what he learned from his readers would be quite germane to your business. He asked his audience three questions: What kind of content do you want to…

So, I’ve written quite a bit about the buying process lately. I think that’s mainly because marketers don’t always understand. For instance if you’re an affiliate marketer and you write an ad that says: Nikon 30D Camera Lowest Price on the Nikon 30D No registration required Now, suppose you write that ad because you’ve become…

I recently read Todd Brown’s Article on “the Greatest Marketing Lesson”, which I thought useful, and it made me think about reiterating this important lesson to go along with it. Todd actually wrote about a concept he learned from Eugene Schwartz regarding the “level of sophistication” your audience has achieved and how to tailor your…

It’s always in the back of our mind, “I should be surveying my audience”. We all think it and wish we were doing it. And then some of us actually do it (which makes the rest of us start thinking about it again). But when have you seen the results of a survey? I’m not…

So there’s a great way to make your own products without worrying about whether they’re going to sell or not.  In fact you could say there is a 100% foolproof way to figure out what your audience will buy. The first thing you need to know is that people don’t buy products – they buy…

Today’s note is short because I made a video that better describes what I’m hoping you’ll learn.  It’s hard to figure out what to do from one day to the next for your business. What can make that much easier is mapping out your overall business structure, which I show you in a short video…

Eugene Schwartz, the guy who revolutionized direct response marketing – the guy who didn’t get paid enough for his copywriting skills – the genius of marketing, broke down this very important lesson. As I reference in my previous post about understanding the buying process of your audience, it is also important to understand their level…