Category: Common Marketing Mistakes

  • $6,000 Selfie Stick Accident

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    Dan Morris
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    [iframe style=”border:none” src=”https://html5-player.libsyn.com/embed/episode/id/3573008/height/100/width/380/thumbnail/yes/theme/legacy” height=”100″ width=”380″ scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Facebook Tugboat, Response rate, Pauly Shore, sailing bloggers, Elizabeth Aristeguieta, Sail Away Girl, million dollar fashion bloggers, The Apple font problem, selfie sticks, Hillary Clinton’s digital strategy, and more. . .All the tech, social media and blog headlines that Bloggers love, need and use…

  • Befuddled

    Befuddled

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    Dan Morris
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    [iframe style=”border:none” src=”https://html5-player.libsyn.com/embed/episode/id/3504670/height/100/width/380/thumbnail/yes/theme/legacy” height=”100″ width=”380″ scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Target, Spotify, Lily Pulitzer, Tinder, Instagram, Dropbox, Google in France, Google URl’s, and feet on the New York Post. All the tech, social media and blog headlines that Bloggers love, need and use everyday.

  • Analyzing your bounce rate? Mistakes are common

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    Dan Morris
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    What do I mean by bounce rate mistakes? The bounce rate is typically what analysts note as the percent of people that come to your website and then almost immediately hit the back button.  When they “bounce” off they’re considered part of the bounce rate. But most people look at the term incorrectly and start…

  • Common Marketing Mistake: Leveraging Assets

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    Dan Morris
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    One common marketing mistake small businesses seem to make is not leveraging operations activities for marketing purposes. As I highlighted in my “Dog the Bounty Hunter” story, the average, ordinary things that you do can be used as marketing. I recently took a trip to Costa Rica, a fabulous country, and had opportunity to zipline…

  • Ruby Tuesday Marketing Mistake: Birthday Program

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    Dan Morris
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    Today I experienced a Ruby Tuesday Marketing mistake. You might consider it an operations mistake or just a miscommunication, but you’d be wrong. While birthday promotions involve the restaurant staff and the operations department, they are a type of “rewards program” designed by the marketing folks. Today’s my birthday so I took a couple of…

  • Common Affiliate Marketing Mistakes

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    Dan Morris
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    I’m not sure what the most common affiliate marketing mistakes are, but I saw an article by Jeff Herring today that clearly illuminated a big one. Jeff Herring (as he explains in this blog post) had the unfortunate experience of having YouTube disable his videos. Jeff wasn’t at fault and is contesting the shut down,…

  • Classic Marketing Mistakes

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    Dan Morris
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    One of the classic marketing mistakes you’ll see over and over is the inability of marketers to see the world from their customers’ point of view. I was driving home from Myrtle Beach today when I noticed a few dozen telephone poles were adorned with the same sign. One after another the poles had the…

  • Mistakes in internet marketing: conversion rate

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    Dan Morris
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    One of the biggest mistakes in internet marketing is failing to understand the true nature of your conversion rate. Conversion rate is such a lousy term, but for many business owners it has come to mean profit. Unfortunately, businesses that want to provide you with internet marketing services will use the term conversion rate to…

  • Hey

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    Dan Morris
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    I was told this week that “Hey” was the most successful subject line used in the Obama campaign. The one that always gets me to open is “Got time for dinner this week?” As long as the guy is seriously saying let’s go to dinner, I’m totally fine opening those. I’d be upset if a…

  • Surveying Your Customers

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    Dan Morris
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    How many of you have thought about surveying your audience? I’m betting all of you have thought about it, but do you know how? Asking questions is great, but do you really know what you need to know? Here are the top survey marketing mistakes people make when putting one together: