Foursquare: the Future of Marketing
As a marketer of small businesses, I started using Foursquare with the sole purpose of learning how others were going to use it and make it successful. I checked-in to…
Do Fancy Business Names Have a Place?
Companies spend thousands of dollars on consultants in their quest to come up with product, service and company names. Here in Nashville there are names like Laser Quest, Cheddar's, Nissan…
Your message determines your audience
Don’t underestimate the power of your message. When you connect with your audience with the right message, they’ll also connect with you. And in some instances, the message alone will set you light years ahead of your competition.
I was listening to Paul Winkler, a local investment coach, talk about how to hire a good investment guy on his radio show the other day. He was talking about asking tough questions before actual hiring the guy to run your finances.
Adding Value with Giant Marshmallows
My wife brought home giant marshmallows this past weekend. Seriously, they’re giant – the size of 4 marshmallows perhaps. When my kids saw those – all I heard from them for the next 2 days was “can we make s’mores?” I don’t know when marshmallows were invented, but for at least the last 25 years there’s been 2 sizes: regular and hot chocolate size. That’s it.
Of course, during that time the marshmallow people have experimented with colors, shapes and flavors and even miniatures, but to my knowledge – “jumbo” was like 2% bigger. The folks at the marshmallow company could have spent hours and days and weeks coming up with a brand new product – and perhaps they did, but someone there had the job of adding value to marshmallows. And from my kids’ point of view Giant Marshmallows are way better.
It’s hard to connect content and marketing
Business schools just don't understand the value of content in your marketing efforts. Rarely do I run across a business owner who truly appreciates the term "content". And we've found…
Laser Targeting Your Customers
This week, at my MeetUp group, to which the topic was "Laser Target Your Customers", I met a guy who sells solar panels as a commissioned salesman. He's really pretty…
Aileen Bennett – Using People is well worth the read
Aileen Bennett's newest masterpiece, Using People, is in print. Now if you know Aileen you'll understand the significance of "newest masterpiece" - because she pumps out spectacular speaking engagements, masterful…
Piggyback Marketing: not just Reese’s Pieces in E.T.
Strangely, this week has been the week of piggyback marketing discussions. I have no idea why because I've spent little time on the subject in the past. But it has…
Scott Stratten: The Humanity of UnMarketing
Tonite I got a chance to hear an accomplished, best selling author speak to us "social media folks" in Nashville. Scott Stratten, the author, owner and thinker of the ideas…
Video Marketing: It’s fun and easy!
Video marketing is fun and easy. I say it's fun because rarely does anyone pay $10.50 at the theater to sit and read a magazine for two hours. Nope, people…
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