I was working with a client this week on getting their site concept down and putting together their keyword theme map and site structure (which is one my services, by the way), when they asked about revenue generation. (more…)
So, I got to hang out with Carrie Wilkerson recently. I hadn’t met her before and was real excited. She came to Nashville as part of her Radical Results tour.
Anyway, the goal of her trip was to teach radical results strategy, which I love. What I don’t like are lessons on zen thinking, time management or power napping. (more…)
I got a chance to chat with Sue Painter (http://confidentmarketer.com) recently about increasing webBut let me get to the meat of it. The bottom line is this: If you want to convert more window shoppers to customers you have to combine logic and art. (more…)
I got a question today from last week's "repurposing" email about duplicate content. Here was the question: "In the olden days, you didn't want to repeat content verbatim on more…
This week a local business asked me some questions about changing their site to add some “popular” features. This was my reply:
“Lots of sites have lots of cool features, but that doesn’t mean those features are going to help you make money. Just because lots of sites do it isn’t a good reason. It’s like putting pink flamingos in your front yard because lots of people do it.
Your website should be a tool, that’s it. It’s one of the tools at your disposal that you should be using to create revenue for your business. The question you should be asking yourself and your clients is “how can I make this a better tool?” (more…)
The biggest problem most people have trying to write their marketing plan is getting stuck on the details. They got bogged in some detail and can’t move beyond it.
So don’t let details slow your plan.
Your marketing plan should almost reflect a flow chart. Work it backwards from the day you receive your first check to now. What had to have happened for that first customer to have given you money? (more…)
So glad you can make it to our talk on Google Authorship and Rich Snippets. This is not an easy subject to get your arms around. . . but we're…
Today’s note is short because I made a video that better describes what I’m hoping you’ll learn. It’s hard to figure out what to do from one day to the next for your business. What can make that much easier is mapping out your overall business structure, which I show you in a short video here:
http://lettersfromdan.com/consumer-buying-process-strategy/ (more…)
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Have you ever been to a TED event?My favorite, by far, was a speech by Greg Stielstra, the author of PyroMarketing. He said what you and I know about social media but in such an astute way that it just grabs your attention immediately. (more…)