Internet Marketing: Do You Know the Steps of the Buying Process?

I recently read Todd Brown’s Article on “the Greatest Marketing Lesson”, which I thought useful, and it made me think about reiterating this important lesson to go along with it.

Todd actually wrote about a concept he learned from Eugene Schwartz regarding the “level of sophistication” your audience has achieved and how to tailor your marketing to that. When you’re finished reading this post, go read Todd’s. (more…)

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The Structure of Social Media for Small Business

Structuring your social media platform as a business gives you an opportunity not available to a consultant or sole proprietorship. While I spend a good deal of the time branding my own image, a company has the option of allowing it’s “employee faces” to brand themselves as employees or to make the “employee faces” anonymous giving all the credit to the company. (more…)

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Does your company website make sense?

So you’ve got a website and you’re proud of it. In fact, many of you were probably excited to tell people once it was up and going.  I’ve got some questions for you. What is it for? What does it do? How do people find it? How do people use it? Do you know the answers to any of these questions? (more…)

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Using Audio on the Internet

Here’s some of what we covered:

    Why should I be using audio?With everyone moving to video, is audio dead?

What are some good uses for audio online?

What is the best way to record audio?

What about monthly audio services?

What’s the fastest way to create an audio?

Information about the best microphones to use, Audacity, Kunaki, PLR Music and Intros and much more.

Take a listen:

(more…)

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