ready May 6th


Welcome to the Sequoia Curriculum

9:00 a.m. Start. . . but that’s when we really start. Networking, camaraderie, and set-up start at 8:30 if you’re so inclined. But at 9 we begin 20 hours of instruction in 8 hours of engagement.

9:30 a.m.

“Overcoming Online Business Risks: Protect the Goal”

When you’ve built a site that is achieving required goals or paying the bills, we’ve got to pay attention to the risks that could alter that. Put on your CEO hat and let’s talk about overcoming the risks so you can grow with confidence.

10:15 a.m.

“How to be Awesome”

Let’s talk about where your company fits into the lives of your customers. Knowing what role you play leads to product development, traffic opportunities, increased revenue and joint ventures you didn’t know where possible.

11:00 a.m. Short networking, snack, coffee break
11:15 a.m.

“Clusters Marketing: Millions want what you have”

A marketing calendar is great, but by itself it’s just paper. Instead of filling it with post ideas and Facebook schedules, let’s create a plan that has you standing in front of your target every single day. There are millions of people who want what you have, they just don’t know you exist yet. Let’s go get them.

12:00 p.m.

“Messaging: Howard Stern’s Success isn’t an Accident”

The smallest pieces build the biggest things. Make these tiny tweaks to your overall messaging and you’ll start building your real community faster. And you’ll be in a position to change your fans into cheerleaders.

12:45 p.m. Lunch: We are a 100% gluten free conference and will provide a lunch everyone loves. We even make it easy for vegetarians. Imagine a taco bar with corn tortillas and the chicken separate from the veggies. Yummy

1:30 p.m.

“Don’t Write an Ebook!”

The product creates the community. We’ll help you understand product pricing, how to sell, marketing, what to include to make it viral, the value of early adopters, when to start selling on Amazon and when you shouldn’t “write an ebook”

2:15 p.m.

“Good Data Means more Money”

When you set up your advertising dashboards and analytics dashboards right you can be making more money instantly. In this session we’ll show you how to increase your revenue before the day is over and forever after.

3:00 p.m. Snack Break: A little chocolate never hurt anyone. Except that for exception guy

3:15 p.m.

“YouTube Strategy: Give them a path”

Our biggest problem as marketers with YouTube is shiny button syndrome. They make it so easy to just click other videos. We’re going to discuss the strategy that keeps viewers engaged with your videos, moves them to other videos and your site. And how to use the data from the strategy to make even better videos

4:00 p.m.

“80/20 Focus: Know where the money comes from”

As the rule states and as has come true for every website review we do, 80% of the revenue comes from 20% of the traffic/products/posts. Let us show you how to determine that. How to then get rid of the 80% and truly focus on the 20% that your audience loves. With focus we can make more money and more friends

4:45 p.m.

Q&A: Just the beginning

We do a question and answer session / figure out where to go out and get some good drinks to just rest from the brain cramp.



Dan R Morris spends everyday working with large companies and bloggers improving their income and business models. His client’s traffic range from 5,000 page views per month to 3,000,000 page views per month. Each and every one of those experiences gives insight into what works and what doesn’t. Prior to that Dan spent years developing TV and radio infomercials to drive traffic to the web. He created web properties to support his TV and radio products and built communities around the products to support sales and create word of mouth earned media.

Dan co-authored Joel Comm’s book “So What Do You Do?”. He also authored the blog LettersFromDan which then became what is now known as Blogging Concentrated.


Rachel Marie Martin believes in the tenacity of the human spirit and in the power of writers, speakers, bloggers, parents and entrepreneurs to make a difference in this world. Because of that passion and drive she’s invested her time and energy into creating a platform that celebrates this tenacity and inspires millions to action. She’s the writer behind the site, is a partner of, is a cohost of the Amplify Podcast , and a featured writer for The Huffington Post.

Rachel’s top post, “Why Being a Mom is Enough” is approaching one million Facebook likes and she has had her articles translated into over 15 languages. Her site reaches millions of visitors and has a robust and engaged Facebook community. Her articles have been featured in The Huffington Post, Star Tribune, iVillage, PopSugar, Parents and more. She speaks worldwide to moms, entrepreneurs, bloggers, and professionals about a variety of empowering topics ranging from motherhood to social media marketing to website strategy to writing to creating authentic community. In it all, Rachel believes in living each day intentionally and loves working with others to cultivate vision and realize potential.

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Among others, Rachel and Dan have had the privilege of working with companies such as:

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I am very excited to say we’re meeting at the fabulous BizDojo CoWorking Space in downtown Wellington. There’s a map at the bottom of the page.




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Laptop Writing Instrument Casual Clothes Magic Frog


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Workshop Workbook 8 Hrs of Training Timely Lunch* Yummy Snacks



Auckland’s Creative Agency Secrets is responsible for bringing Blogging Concentrated to New Zealand. CAS helps owner-managed businesses find new paying clients for their products and services.

They do this by setting up the marketing processes and tools that will showcase your business to potential customers and make it easy for them to buy. They’re all about increasing sales, driving traffic and increasing return on investment.

CAS helps you understand how marketing is contributing to your bottom line profits by measuring costs, website visitors, responses to email marketing and promotions. If your marketing isn’t working they help find the underlying issues and recommend solutions and actions to take as a result.

Bloggersclub-logo-fin2 is New Zealand’s leading blogger talent agency, connecting top bloggers and influencers who create authentic and engaging content, with brands that understand the power of influence. Our bloggers aren’t celebrities. They’re everyday people who have built a community around their passion and who are talented content creators and conversation starters.

We balance the needs of brands to deliver messages and meet business objectives, with the needs of bloggers to be paid in cash and to retain ownership and creative control over their content. We work hard to match bloggers with the right brands to ensure paid content has a natural and authentic fit with the bloggers own content strategy.

In short, we take care of all the hard stuff, leaving you free to do what you do best – create amazing content.


*Blogging Concentrated is a 100% Gluten Free company. Don’t let that scare you gluten feasters. . . fajita taco bars with corn tortillas are gluten free, and apples, and popcorn and chocolate.