This art  is from Ben Steele

Tracing the Path Your Company’s True Story,
[Told Right]

Most Company Histories Start at the Beginning.

We Start Before That.

The usual company history?
It starts with a founder.
A year.
A factory.
Some milestones.

But that’s just a timeline.
It’s not the real story.

At Tracing the Path, we believe every company has shaped the world in ways that typical histories never capture. Whether your company pioneered an industry, solved a quiet crisis, or simply helped one customer change everything, we uncover the role you really played, and bring it to life.

EXPLORE

[What We Do]

We trace the path that led to your founding — and the ripple effects that followed.

Our research-based storytelling approach explores:

  • The World Before You: What problems existed before your company began? What inspired your founder to act?

  • The Problem You Solved: Not just the product, but the purpose. What did your company really do for the world?

  • The People You Empowered: Who are the individuals or industries who did great things because of your work? Perhaps there's a customer who did amazing things because of you. 

  • The Unexpected Connections: Which companies or events crossed your path along the way and shaped your story? That's our favorite part . . . because no company was built in a vacuum. 

  • The Future You're Still Writing: What happens next, and how does your legacy continue to grow?

Where the Story Lives

Once we’ve uncovered the full picture, we help you share it with the world in the formats that you can really use:

  • A professionally written company story  ready for your website , media kit, social media and company keynote. 
  • An emotionally resonant podcast episode on Tracing the Path heard by a history-loving, impact-minded audience. Or a script for recording on your podcast.
  • A refreshed or newly created Wikipedia entry that actually tells your story and gives you the public presence you deserve

When You Might Need Us

  • Mergers & Acquisitions
    Show how two company paths were destined to merge, the stories they built separately and the overlaps that foreshadowed the merger.
  • Milestone Anniversaries
    Celebrate your legacy by sharing the real story behind your founding, impact, and growth.
  • Brand Repositioning
    Help your team, investors, and customers rediscover your mission by understanding how it all began  and why it still matters. 
  • Low-Impact Wikipedia Presence
    If your company’s Wikipedia page is just a list of facts, we’ll help tell the story that makes people care.

Every Company Has a Legacy.

Let’s Find Yours.

You’ve done something the world needed,whether or not it made headlines. Let us research it, write it, and share it in a way that inspires your team, your customers, and future generations.

Start your company story with us today.

👉 email us: danandrachel@audienceindustries.com

critics corner

What they say

“

“ Wow, I loved it. Very interesting podcast episode. You described our history with Grant Wood so well. 

KAREN KELLY

- Crayola -

"Check out the Tracing the Path Podcast, episode 62, about the cheesy results of WWII. They dive into all things cheesy, including Ricos Products! Thanks Dan R. Morris for putting this together."

RICOs Products