Spend time making our words support our other words (instead of writing something that goes away and won’t be read in a week). Makes our blogs get found, makes us money, etc.
You want to have your income be able to carry itself over time – not just die if you were to stop.
Remember, there are many posts that you don’t need to worry about optimizing. Some things people just don’t search for.
So we need a keyword tool to help us learn which keywords will serve our business.
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