day7-seo-challenge

    Now you get to play the game of search engine optimization.

    You don’t want to write anything that people aren’t searching for, in the way they are searching, with the words they are searching.

    Google= what they are looking for
    Amazon = what they are shopping for

    Google Keywords Tools (Adword) = can use to get new ideas (related ideas)
    [Don’t use this for keyword stat info.]

    Check “Display Planner” for ideas – find out what Google thinks is related to your search term. Hone your silos (your niche).

    Recommended Keyword Tool Programs:

    BrainstormTools.com
    MarketSamurai.com
    WordTracker

    Get blog post names from a keyword tool.

    What things are commercial? (amazon)
    How to breakdown your site (google)
    Break down your site into parts (adwords)
    How well we are doing (analytics)

    Explore these. Glean Knowledge. Find out what your audience wants to know.

video-of-the-day

    Remember, there are many posts that you don’t need to worry about optimizing. Some things people just don’t search for.

    So we need a keyword tool to help us learn which keywords will serve our business.

Supporting Knowledge

blog Why is the Google Keyword Tool the wrong tool to use in most every situation.
tool Per today’s lesson, don’t forget to check out BrainstormTools, Market Samurai, and Wordtracker.
Video Brainstorm Tools is the Best Keyword Research Tool on the planet.
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