So this week, I spent a good amount of time talking about repurposing content. If you have a bunch of stuff sitting around that you’ve already done (ie informative e-mails, recordings of phone calls, e-books, blog posts, etc)- you can reuse these.
You can take 5- 10 blog posts about a topic and turn them into an ebook. You can transcribe phone calls (webinars) and turn them into a real book, blog posts, articles, website material, a home study course, etc.
You could even sell real CD’s by uploading the info to kunaki.com and having them mail the recordings out – or turn them into a bound notebook and have vervante.com mail it for you.
Another way to repurpose content – totally different than above – is to use the Screen Capture Elite Firefox plugin (Command + Shift + 4). This cool tool will allow you to draw a box around anything on your computer screen, and then take a picture of it. So if someone says “I loved your presentation” on your Facebook page, you can take a picture of it and put it on your blog.
And speaking of screen captures, Jing (by Techsmith) is a great, free tool to make videos of things on your desktop. If you want to show someone how to load up a blog, plug in a microphone, have Jing capture your entire screen and talk while you’re loading up a blog. Voila! Now you’ve got a video.
Transcribe that, and you’ve got a written companion tutorial. Put some of those together and you’ve got a Guide to Blogging. Put a few guides together and you’ve got a book on internet marketing. Add slides and you’ve got a video. Turn the audio from the movies you made into podcasts. Make the videos or audios a membership site, or a home study course. Etc. .. .Etc.. . Etc. . .
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There is nothing “cookie cutter” about building a complete online strategy. You really have to think through who your people, where they are, what they need and how you’ll move them to your revenue streams. We’d love to help you strategize.
If you’re interested in building an online business with repeatable and predictable income, check out our Digital Scratch Kitchen Course.