Let's start a Podcast Business Growth Strategy Discussion
How can a podcast help?
There is no better medium. . .
There is only one platform, in the world, where you can communicate with your prospects,
your audience, your future business partners
without interruption.
Because Podcast Listeners...
They listen while they are jogging,
running on the treadmill at the gym,
mowing the lawn,
driving.
There are no tabs with notifications
no unopened emails
no children crying.
Your voice is in their ear
You are the one making them smarter
Helping them make decisions.
There is no other medium like Podcasting
But don't start a podcast just to start a podcast
You don't have to do it every week.
You don't have to have amazing backgrounds, microphones and guests.
There is no rule that it needs to 37 minutes long.
All of the myths, suggestions and laws that you've heard or been told are just not true.
You could literally produce one episode that results in a multi-million dollar deal with Boeing.
The reason you want to consider a podcast is because there is no other medium like it. There is no way to get this close, this intimate with prospects . . . without leaving the office.
Interview Conference Speakers
One way you can grow your business is to be The Voice of your niche.
Interview the top leadership of the companies you want to work with. Find the biggest conference in your industry and interview all the speakers and featured guests.
Ask the questions. Hear their top issues and major successes.
And make relationships you couldn't make other wise.
Consider a Limited Series
Finding one particular episode in a 300 episode podcast isn't always easy.
But a 5 episode series that thoroughly covers a very specific topic is not only easy to find, but instantly makes you an expert on that topic.
There are many options in dominating the podcast space.
We'd love to help.
One Listener
What if you created one private episode with the goal of getting one person to listen to it?
You want to win a potential client. You've found out who his industry idol is, so you record a discussion with that person about the biggest issues in your industry.
And you send it to him. Only him.
And when he listens he learns 900% more about your company than he ever knew, and hires you. One Listener.
We Know Podcast Business Growth Strategies
Dan and Rachel have been in the podcasting space since 2014, when they started their first podcast Amplify Today,
which won a few awards and ended up totaling a few hundred episodes.
Then Dan was a founding Director at Podcast Magazine, writing articles,
interviewing some of the top podcasters and reviewing podcasts for a couple years.
Then they started Tracing The Path, a 20th Century History podcast
that entertains thousands every month.
Dan is also reviews books about podcasting for H-Net,
a Michigan State University Humanities organization.
Hello!, We want to help
Podcasting is just one way to grow your business, increase sales, or increase your influence in the marketplace.
But it's a great one, when you have the right strategy and you're able to fold it into your schedule.
We'd love to craft an entire podcast business growth strategy, how it would work, how it would increase revenue, how it would help your business.